Category: Fire Protection

How Fire Alarm Companies Get More Customers (Without Relying on Referrals)

How Fire Alarm Companies Get More Customers (Without Relying on Referrals)

When Armoury Security + Fire started out, it was a locksmith shop on the high street in Eastbourne. Over four decades, the family business grew generation by generation through word of mouth because of their great customer service. Then they diversified… first into security, then into fire. They accumulated hard-won qualifications: Master Locksmith, BAFE, NSI Gold third party certification for fire and for security. Their engineers knew their trade inside out. But their website was a single page that showed almost none of it. With their sons joining the business, the company needed more work. It couldn’t rely on word of mouth that created workload peaks and troughs… the feast and famine cycle… so Lee and Sandy needed to know how fire alarm companies get more customers without relying on referrals alone.

Why Being in the Room Matters: What Three FIA AGM Lunches Taught Us About Showing Up

Why Being in the Room Matters: What Three FIA AGM Lunches Taught Us About Showing Up

When we turned up to our first Fire Industry Networking event at the FIA AGM & Lunch in 2023, we didn’t know a soul. The FIA (Fire Industry Association) is the UK’s largest trade association for the fire industry. Its annual lunch hosts about 600 people. We hovered awkwardly during the pre-lunch drinks reception, wondering if we’d spend the afternoon nursing a glass of orange juice in silence.

F&S Man