NSI and BAFE have published their Fire Safety Buyers Report 2026 — independent research into how organisations are choosing fire safety service providers. It is the most detailed look at buyer psychology in this sector in years. If you hold BAFE scheme registration,...
When we were at The Security Event this year, we kept asking the same questions of the people from every certified fire and security company that stopped at our stand. Are you involved in bringing in work? In fire and security, or something else? Are you still getting...
When Fire & Security installers come to us for help with their websites, lead generation or LinkedIn content, there's one question we ask before anything else: Are you third-party certified? Because if they're not, we already know something important. Their...
If you want to understand how to grow a fire and security company — not just in one good year, but consistently over time — the answer is rarely what most owners expect. It is not about technical ability. It is not about the quality of the installations or the...
Armoury is a third-generation, family-run fire & security company. It was founded in 1980 and they have spent four decades building a trusted reputation with home and business owners across Eastbourne and East Sussex. With NSI Gold and BAFE accreditation, their...
The most common Fire and Security marketing mistake we see isn’t a technical one. It’s not about the wrong keywords, a poorly built website, or a missing Google Business Profile. It’s a positioning problem. And it affects every enquiry a Fire &...
Fire and security pricing decisions shape your margin more than almost anything else in the business — yet they are one of the most consistently overlooked areas we encounter when working with installers. Most Fire & Security companies focus on one number:...
Fire & Security profit is rarely the problem owners expect it to be. Most expect that doing more marketing and winning more work will resolve it. More installs. More engineers. More projects on the board. And yet, for many Fire & Security companies, the busier...
Many Fire & Security companies experience the same pattern. One month the phones won’t stop ringing. Engineers are fully booked, subcontractors are needed and deadlines are tight. The next month feels completely different. Quotes slow down. The pipeline...
Every installer notices it eventually. Fire security enquiry conversion rates vary wildly — and the reason is rarely what installers expect. Some enquiries feel straightforward from the very first conversation. The buyer already knows what they want. They’ve checked...
