Category: Industry Insights

How Security Companies Get Customers

How Security Companies Get Customers

Most security companies grow through referrals. A customer recommends you to another business. A facilities manager moves jobs and brings you into the new organisation. A contractor you’ve worked with before introduces you to a new project. For many installers this works well for years. Referrals produce reliable work and long-term relationships. But referrals have two problems

How Fire Alarm Companies Get More Customers (Without Relying on Referrals)

How Fire Alarm Companies Get More Customers (Without Relying on Referrals)

When Armoury Security + Fire started out, it was a locksmith shop on the high street in Eastbourne. Over four decades, the family business grew generation by generation through word of mouth because of their great customer service. Then they diversified… first into security, then into fire. They accumulated hard-won qualifications: Master Locksmith, BAFE, NSI Gold third party certification for fire and for security. Their engineers knew their trade inside out. But their website was a single page that showed almost none of it. With their sons joining the business, the company needed more work. It couldn’t rely on word of mouth that created workload peaks and troughs… the feast and famine cycle… so Lee and Sandy needed to know how fire alarm companies get more customers without relying on referrals alone.

F&S Man