Fire & Security Company Website Design That Wins You Quality Work
We’ve seen too many Fire & Security companies held back by websites that confuse prospects or bury the most important info.
We build clean, strategic sites that connect instantly... bringing in the right kind of leads, around the clock.
Since 2010, we’ve helped Fire & Security companies generate millions in sales by designing websites that act as your 24/7 silent salesperson
“Our very first Fire & Security website resulted in a £20,000 sale—just 6 weeks after launch.”
It all starts with a clear plan.
We’ll work with you to define your ideal customers and build the message that helps them choose you over the competition.
Click the blue 'Talk to Jo' button under the option that best describes you in the section below... and we’ll show you our plan to help
I’m an accredited Installer or Consultant
I want more commercial clients & maintenance contracts
I sell my products to Installers
I'm a SaaS or
Manufacturer or Distributor
I run an ACS Guarding company
I want to protect more sites with mobile patrols and static guards
When Every Fire & Security Website Says the Same Thing… You Get Chosen on Price
Look around and you’ll see the same claims on every Fire & Security website:
- “We’re fully accredited”
- “We offer CCTV, Fire Protection, Access Control”
- “We do installation, commissioning and maintenance”
- “We’ve got great customer service”
- “We’ve been doing this for decades”
The problem?
Your competitors say exactly the same things.
To your website visitors, you all look identical.
So they start comparing on one thing: price.
Or worse... they click away altogether – trying to find someone who actually stands out. Someone who makes them feel confident enough to choose them.
That’s why your website can’t just be a box-ticking exercise.
It has to show why you are the right choice – and do it clearly, consistently and confidently.
And not just on your homepage.
Your site. Your social media. Your proposals. Even your invoice footer.
Every touchpoint needs to reinforce the same message.
That’s how you stop losing business before the phone ever rings.
Fire & Security Company Website Design That Drives Enquiries – Why Lolly Is Different
That’s where we come in.
Because if you want to attract the right clients – and turn them into real work – you need more than just a website.
You need a joined-up strategy... and a plan that actually works.
Because when everything says the same thing, your website visitors are forced to guess.
Our job is to make sure they never have to guess again.
Click the button if you're ready to speak to Jo
Or read on to see how we do it...
Why Our Process Works (When Others Don't)
Most Fire & Security businesses don’t need more marketing – they need clarity.
Especially after wasting time, money and trust on the generic stuff.
They need the right message, in front of the right people, at the right time.
That’s what the Visibility Engine™ is built to deliver.
Because here’s the truth: most marketing fails before it even starts.
It’s too vague. Too generic. Too much about the company – not enough about the customer.
And most marketers?
They don’t speak Fire & Security.
They don’t understand the importance of the word “competent” when someone chooses a contractor – or the emotional weight a Responsible Person carries trying to do the right thing.
We do. And that changes everything.
Our Visibility Engine™ doesn’t start with content.
It starts with clarity.
-
Find The Gaps – a deep audit of your visibility, message and missed opportunities.
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Who What Why – a sharp framework that defines your ideal customer, core offer and unique edge.
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Strategic Growth Plan – shaped by our Black Belt Sales Framework, prioritised for action.
From there, we bring the plan to life:
Building the right audience. Creating specialist content. Showing up consistently – so you become the go-to.
That’s how we turn trust into traction.
And reputation into revenue.
Ready to see what’s holding you back?
Book a call with Jo to find out if the Visibility Engine™ is the right fit for your business.
Is your website in tandem with your company’s message?
137 sites across the UK – that is ROI my friends, thank you…
…a new client was gushing over our website. Professional but full of character…
What we do for Fire & Security companies
(So you don't have to)
Find The Gaps
Who What Why
“Armoury is growing and it’s largely thanks to Lollipop”
“Lollipop have been so helpful. Constantly supportive with updating us on how our leads are coming in and how we are performing.
Armoury is growing and it is largely thanks to Lollipop.
The new website looks fantastic too!”
A "foot in the door" enquiry led to a £1m job
That’s when your website begins to work hard for your business…
When your website focuses on WHY YOU…
Three things happen:
You attract the best customers, who value a system that does everything you said it would. AND… value the servicing required to keep it working.
You repel nuisance customers, who only want the cheapest price.
You inform the customers who don’t understand the issues a CHEAP QUOTE brings.
And long term business relationships flourish!
You earn business partnerships while avoiding the race to the bottom...
| Customer A wants a quality system |
Customer B wants the cheapest price |
|---|---|
| Wants a system to do the job | Doesn't understand it is cheap for a reason |
| Understands maintenance is critical | Won't pay for maintenance |
| Values your expertise | Expects you to drop everything when something goes wrong |
| Values reliability, hates disruption | Happy with a one-man band 50 miles away |
| Happy to upgrade when required | Likes cheap equipment on the internet |
ALTERNATIVELY, you could say the same as everyone else…
- We pride ourselves on our customer service
- We cover all your Fire & Security needs
- Fire protection, Intruder, CCTV & Access Control
- Design, Installation, Commissioning and Maintenance
- Accredited and approved to British Standards
- Get in touch if you need anything
When you stand out from the crowd, YOUR website gets results…
£1m School Contract
£1m school contract from a single website enquiry
£500k Sales Pipeline
£500k sales pipeline in first year… from scratch
1000 Systems
ARC contract for 1000 systems from a Google Ad
Trusted by the Fire & Security industry for websites, lead generation and sales since 2010...
Does your website actually generate leads?
It’s the first website that I haven’t had to write myself…
…and 2 weeks after launch, it generated the first new lead… for a first job worth in excess of £5k!
And within the first month, a second lead for a fire alarm system and emergency lighting…
Two years in, our online marketing had resulted in jobs valued at over £100k…
MORE TRAFFIC
We call this DIGITAL MARKETING.
Learn about Fire & Security Marketing
MORE LEADS
We call this LEAD GENERATION.
MORE CUSTOMERS
We call this SALES ACCELERATION.
“Best Website he has seen”
“A Public Sector Bid Consultant told me… ours is one of the best websites he has seen.
He said he can easily see how it would entice people to move away from the big players and give us a go!
I think that is quite an accolade… and it generated 5 enquiries in 5 weeks after launching!
A "foot in the door" enquiry led to a £1m job
Does your website designer have a plan and a proven track record?
I was fed up with going to copywriters and graphic designers who didn’t know what I wanted. But this is what you do. You KNOW what you are going to do. There is a plan and a structure…