When Google sends her users to your website, she needs to be certain that your pages will give the best and most relevant answers to their questions.
That's the only way she can put your business on the front page of one of her search results. So make it easy for her... do the right thing not the easy thing!
Google-friendly pages, make it easy for her...
Many web designers will tell you to focus on the look and feel rather than the words and phrases that really make a difference. Your website has to contain enough words for Google to work out what you do. That's where SEO comes in.
You can have the most expensive website in the world, but it's useless if no one knows it is there.
What is Search Engine Optimisation?
SEO is search engine optimisation which means making sure the search engines can understand what a particular webpage is about so they can match it to their searchers' questions.
For each page you need to:
- Choose your keyword
- Focus your content upon it
- Optimise the page - give Google the right signals so she understands that the page is really about your keyword.
- Be relevant, interesting and unique
- Show your expertise
The last two items in the list are for humans. Optimised properly, Google will help them to find your website but it's important to remember that you also have to answer the questions of those visitors. Make it a no-brainer for them to choose you as their supplier.
The results have been fantastic since optimising our website - one enquiry resulted in a project worth over £20,000.Sales Manager, Spy Alarms Ltd, Sevenoaks, Kent
Lollipop for SEO in Leigh on Sea, Essex
From our base in Leigh on Sea, Essex (near Southend), we have been working with businesses like yours from across the UK to futureproof their SEO.
Seven years of working to please Google rather than scam her means that we know what she likes.
You are in safe, Google-friendly hands
Old SEO tricks can get you into trouble with the most recent Google updates. So buying cheap or quick-win SEO may bring short term gain but at the cost of long term calamity. Spammy services bought in ignorance and good faith are still spammy SEO as far as Google is concerned. At Lollipop, we don't do black hat SEO. So your website will not suffer a Google ban! You can rely on us to ensure your website is a great experience for both human and search engine visitors.
Google updates so she can stay number one
Google loves being the world's favourite search engine. She works hard to stay that way by ensuring she gives searchers what they want - relevant, interesting results. Regular algorithm updates allow her to filter out those websites who don't want to contribute to a great user experience.
...marvellous for my business... extremely knowledgeable about SEO and has got my business noticed.Paula Cornwell, Director at Town & Country Nannies, Chelmsford, Essex
21st Century Worry-free Digital Marketing That Grows Your Business
Inbound Marketing joins all the component parts of your digital marketing together, Blogging, Keywords, Local SEO, Social Media, Email marketing, Pay Per Click, etc. The strategy as a whole is greater than the sum of the parts. It's perfectly suited to 21st century internet users.
Google and the other search engines understand what you do and direct the right people to your website. These new visitors begin to understand that YOU are a trusted expert with the answers. Your website provides a highly relevant, personalised experience encouraging these people to become leads who are nurtured into customers.