Nov 26, 2025 | Electronic Security, Marketing for Fire & Security
Phil Clarke and the CCTV Hire & Sales team with their REG Army are our fabulous CCTV Tower Hire and Sales Case Study. “We’re now getting genuine, high-quality enquiries from customers we never would’ve reached before. And they’re coming in...
Nov 21, 2025 | Marketing for Fire & Security, Industry Insights
The Challenge: Why Inbound Marketing Was Essential If you’re in Fire & Security and your phone isn’t ringing, your website might be to blame. In a crowded local market, even a solid reputation can’t carry you anymore — not when you’re up against...
Nov 11, 2025 | Fire Protection, Industry Insights, Marketing for Fire & Security
When we turned up to our first Fire Industry Networking event at the FIA AGM & Lunch in 2023, we didn’t know a soul. The FIA (Fire Industry Association) is the UK’s largest trade association for the fire industry. Its annual lunch hosts about 600 people. We...
Oct 24, 2025 | Industry Insights, Electronic Security, Marketing for Fire & Security
Fire and Security installation companies often get stuck in a feast and famine cycle: too much work one month, barely any the next. We call this rollercoaster what it really is: workload peaks and troughs. You see it all over LinkedIn: one company begging for extra...
Oct 19, 2025 | Industry Insights, Marketing for Fire & Security
Ask any Fire & Security business what’s holding them back and one answer comes up again and again: “We can’t find enough engineers.” This Fire and Security engineer shortage is creating a ripple effect across the industry – not just for hiring, but for marketing...
Oct 10, 2025 | Industry Insights, Marketing for Fire & Security
So here’s something I didn’t expect to write: I got an E on a security test. Not a driving test. Not a French GCSE. A test to see if I had what it takes to be an ARC Operator at Arc Monitoring. And I failed. Spectacularly. And you know what? It was brilliant. The test...
Sep 29, 2025 | Marketing for Fire & Security, Industry Insights
Too many Fire and Security companies struggle with scattered marketing because they don’t have a real business growth strategy. On a call with a potential customer talking about the marketing strategy of their existing agency… “They come in now and again,...
Sep 27, 2025 | Marketing for Fire & Security
Choosing Fire & Security keywords the right way is crucial if you want your ideal customers to find you online. But here’s the truth: most Fire & Security companies guess their way through it. They either pick the most obvious words… or leave it to...
Sep 23, 2025 | Marketing for Fire & Security, Compliance & Certification, Industry Insights
Trust and compliance are non-negotiable in the Fire & Security industry. Customers and businesses depend on independent certification, professionalism and integrity when choosing providers. Yet, too often, bold but unsubstantiated claims undermine credibility...
Sep 22, 2025 | Uncategorised
Why Cold Calling Could Cost Your Fire & Security Business Thinking of using cold calling to generate commercial or home security leads? Be careful—it could cost you more than just your time. Whether you’re targeting homeowners or businesses, there are...
