Dec 18, 2025 | Marketing for Fire & Security, Industry Insights
Before Lollipop: Hidden Talent, Zero Visibility Armoury is a third-generation, family-run fire & security company. It was founded in 1980 and they have spent four decades building a trusted reputation with home and business owners across Eastbourne and East...
Dec 15, 2025 | Marketing for Fire & Security, Electronic Security
Most Alarm Receiving Centres are operationally strong but digitally invisible. Fenix Monitoring wasn’t just quiet online – they were effectively unseen. They weren’t getting any enquiries through their website at all. They weren’t being understood. They weren’t...
Dec 9, 2025 | Electronic Security, Industry Insights, Marketing for Fire & Security
A Hidden Piece of Family History While rummaging through some old photo albums, I came across a faded picture of an exhibition stand labelled “G-tron.” It showed early electronic equipment—some of which looked remarkably like PIR sensors. At first, I...
Nov 26, 2025 | Electronic Security, Marketing for Fire & Security
Phil Clarke and the CCTV Hire & Sales team with their REG Army are our fabulous CCTV Tower Hire and Sales Case Study. “We’re now getting genuine, high-quality enquiries from customers we never would’ve reached before. And they’re coming in...
Nov 21, 2025 | Marketing for Fire & Security, Industry Insights
The Challenge: Why Inbound Marketing Was Essential If you’re in Fire & Security and your phone isn’t ringing, your website might be to blame. In a crowded local market, even a solid reputation can’t carry you anymore — not when you’re up against...
Nov 11, 2025 | Fire Protection, Industry Insights, Marketing for Fire & Security
When we turned up to our first Fire Industry Networking event at the FIA AGM & Lunch in 2023, we didn’t know a soul. The FIA (Fire Industry Association) is the UK’s largest trade association for the fire industry. Its annual lunch hosts about 600 people. We...
Oct 24, 2025 | Industry Insights, Electronic Security, Marketing for Fire & Security
Fire and Security installation companies often get stuck in a feast and famine cycle: too much work one month, barely any the next. We call this rollercoaster what it really is: workload peaks and troughs. You see it all over LinkedIn: one company begging for extra...
Oct 19, 2025 | Industry Insights, Marketing for Fire & Security
Ask any Fire & Security business what’s holding them back and one answer comes up again and again: “We can’t find enough engineers.” This Fire and Security engineer shortage is creating a ripple effect across the industry – not just for hiring, but for marketing...
Oct 10, 2025 | Industry Insights, Marketing for Fire & Security
So here’s something I didn’t expect to write: I got an E on a security test. Not a driving test. Not a French GCSE. A test to see if I had what it takes to be an ARC Operator at Arc Monitoring. And I failed. Spectacularly. And you know what? It was brilliant. The test...
Sep 29, 2025 | Marketing for Fire & Security, Industry Insights
Too many Fire and Security companies struggle with scattered marketing because they don’t have a real business growth strategy. On a call with a potential customer talking about the marketing strategy of their existing agency… “They come in now and again,...
