Sep 12, 2025 | Marketing for Fire & Security, Industry Insights
Introduction: Why Fire & Security Firms Need a Smarter Marketing Approach You’ve earned your reputation the hard way: on-site, on time and always compliant. But online? You’re practically invisible. Your best prospects are slipping away to slicker competitors...
Sep 11, 2025 | Marketing for Fire & Security, Industry Insights
If your Fire & Security company isn’t showing up on Google Maps — or worse, you’re there but being ignored — chances are your reviews (or lack of them) are to blame. Google reviews aren’t just nice to have. Today, they’re one of the most powerful...
Sep 10, 2025 | Industry Insights
Thinking of selling your Fire & Security company in the next 1–5 years? The truth is, the better prepared you are now, the more your business will be worth when the time comes. And as buyers become more selective, it pays to stand out. Since 2010,...
Sep 9, 2025 | Marketing for Fire & Security, Industry Insights
LinkedIn is a goldmine for Fire & Security professionals. Whether you’re an installer, a company director or a business development manager, LinkedIn gives you direct access to the decision makers who need your services. Yet so many Fire & Security...
Sep 8, 2025 | Marketing for Fire & Security, Compliance & Certification, Electronic Security, Fire Protection, Industry Insights
Most Fire & Security professionals have heard it before: “We already have someone doing our maintenance contracts, thanks.” It can feel like an impossible wall to break through. But what if it wasn’t? What if you could position yourself so that when their current...
Sep 2, 2025 | Electronic Security, Marketing for Fire & Security
If you quote for CCTV installs in apartment blocks, GDPR isn’t just legal wallpaper – it shapes what you can and can’t do. Especially when it comes to access to footage. Some CCTV installers are still quoting jobs without fully understanding how GDPR changes the game...
Sep 1, 2025 | Marketing for Fire & Security
Top Tips For Quitting Your Job And Starting Your Own Fire & Security Company Thinking of quitting your Fire & Security job to go solo? You’re not the only one. We hear it often: “I’m great at installs. I hate the long hours. I could run...
Aug 31, 2025 | Industry Insights, Marketing for Fire & Security
Marketing Works. But Only if You Can Deliver. At Lollipop, we help Fire & Security businesses stand out and win work with trust-building marketing. But more and more often, we hear the same thing from our clients: “We can’t grow because we can’t find the...
Aug 22, 2025 | Industry Insights, Marketing for Fire & Security
We’re excited to announce that Lollipop will be exhibiting at The Security Event (TSE) 2026 in Birmingham. This will be our fourth year running at the UK’s flagship Fire & Security exhibition. This marketing investment in real-life trade Fire & Security shows...
Jul 17, 2025 | Marketing for Fire & Security, Industry Insights
Imagine waking up to a £3k lead sitting in your inbox – all because your website appeared in the right search at the right time. That’s the power of SEO for Fire and Security companies. One of our Fire & Security customers got a domestic enquiry for CCTV...
