May 8, 2026 | Marketing for Fire & Security, Electronic Security, Fire Protection, Industry Insights
Many Fire & Security companies experience the same pattern. One month the phones won’t stop ringing. Engineers are fully booked, subcontractors are needed and deadlines are tight. The next month feels completely different. Quotes slow down. The pipeline...
May 7, 2026 | Industry Insights, Marketing for Fire & Security
Every installer notices it eventually. Fire security enquiry conversion rates vary wildly — and the reason is rarely what installers expect. Some enquiries feel straightforward from the very first conversation. The buyer already knows what they want. They’ve checked...
May 3, 2026 | Compliance & Certification, Fire Protection, Industry Insights
If your website says your team is “certified” to inspect fire doors, do you know exactly what that means? More importantly: does your reader? This summer, our MD Jo Shaer was appointed as one of the Responsible Persons for her apartment block after an RTM...
May 1, 2026 | Marketing for Fire & Security, Fire Protection
At some point, many Fire Alarm companies start searching for the same thing. Fire alarm leads. If the phone rang more often, surely more work would follow. So installers begin exploring services promising: fire alarm leads security leads pay-per-lead enquiries shared...
Apr 25, 2026 | Compliance & Certification, Fire Protection, Industry Insights, Marketing for Fire & Security
You’re not just being asked to BE competent — you’re being asked to prove it. Most installers don’t think about fire safety competence like that — and most Responsible Persons don’t realise they’re expected to. As an installer, you train....
Apr 21, 2026 | Marketing for Fire & Security, Electronic Security, Industry Insights
Most security companies grow through referrals. A customer recommends you to another business. A facilities manager moves jobs and brings you into the new organisation. A contractor you’ve worked with before introduces you to a new project. For many installers...
Apr 15, 2026 | Fire Protection, Electronic Security, Industry Insights
How many Fire & Security quotes have you sent this year that never received a reply? £10,000… £50,000… £100,000 worth? Most installers have been there. You carry out a site survey, prepare a proposal, send the quote — and then silence. The instinct is to assume...
Apr 12, 2026 | Fire Protection, Industry Insights, Marketing for Fire & Security
When Armoury Security + Fire started out, it was a locksmith shop on the high street in Eastbourne. Over four decades, the family business grew generation by generation through word of mouth because of their great customer service. Then they diversified… first...
Apr 10, 2026 | Compliance & Certification, Electronic Security, Fire Protection, Industry Insights, Marketing for Fire & Security
Many Fire & Security company owners believe the reason they struggle to win consistent work is competition. They focus on what competitors are doing rather than understanding why fire and security companies struggle to win work in the first place.” They...
Apr 5, 2026 | Industry Insights
Not long ago, we worked with a Fire & Security company going through our Find The Gaps process. One of the first things the owner told us was this: “We don’t want to do maintenance contracts. We only want installation work.” In his view, service...
