Nov 1, 2026 | Marketing for Fire & Security, Compliance & Certification, Electronic Security, Fire Protection
We’re often asked whether there’s a place for AI in Fire & Security marketing. Our answer is yes, with a human editor who knows the sector. We have used AI tools in our own work since late 2022 and we still use them every day. The bigger question is...
Oct 26, 2026 | Marketing for Fire & Security, Industry Insights
To mark its 55th anniversary, NSI has launched NSI Advantage, a programme bringing together businesses and industry organisations offering benefits to NSI certified companies. It recognises what companies put into achieving and keeping independent certification…...
Oct 1, 2026 | Marketing for Fire & Security, Industry Insights
Before your Fire & Security buyers appoint you, they can check you. They look for evidence that you can do the job, including your third-party certification and work you’ve done for premises like theirs. Then they make sure they could defend the choice to...
Sep 17, 2026 | Marketing for Fire & Security, Compliance & Certification, Electronic Security, Industry Insights
On handover day, connected security systems are easy to judge. The cameras cover the right areas. The cabling is tidy. The app works on the client’s phone. Everything a buyer can see looks right. The parts that decide whether it stays right are much harder to...
Sep 7, 2026 | Marketing for Fire & Security, Electronic Security, Fire Protection, Industry Insights
Rob Rathbone is a Director of KHG Security Limited, an SSAIB certified installer in Knutsford, Cheshire. On a Room Secured panel he explained why he sticks with particular manufacturers. His reason is risk. He knows which manufacturers actually support the kit when it...
Aug 27, 2026 | Marketing for Fire & Security, Industry Insights
An enquiry arrives on Tuesday afternoon. A facilities manager at a care home wants to talk about upgrading the fire alarm. It lands in a shared inbox. The engineer who normally picks those up is on site until Thursday. Someone replies on Friday morning. By Friday...
Aug 18, 2026 | Industry Insights, Marketing for Fire & Security
One of our clients is turning down work he is perfectly capable of doing. Not work outside his certification. Not work in premises he does not understand. Work he could win, price properly and deliver well. He is saying no to it anyway. The reason is that every hour...
Aug 10, 2026 | Industry Insights, Compliance & Certification, Marketing for Fire & Security
The Security Event 2027 returns to the NEC Birmingham on Tuesday 27 to Thursday 29 April and the Lollies are looking forward to exhibiting for the fifth year in a row and our second on stand 5/A90. As usual, the event will bring together manufacturers, distributors,...
Jul 28, 2026 | Compliance & Certification, Electronic Security, Industry Insights, Marketing for Fire & Security
A plain-English guide to the two kinds of security certification: ACS vs NSI… and why the same company can be certified for one and not the other. Picture a security company that turns up with everything in order. The guards are SIA licensed. The directors are...
Jul 21, 2026 | Marketing for Fire & Security, Electronic Security, Fire Protection, Industry Insights
A facilities manager sees an advert from a national provider. New CCTV system. Remote monitoring included. Spread the cost with manageable monthly payments. They do not think, “That sounds like leasing.” They think, “That sounds manageable.” It...
