Sep 7, 2026 | Marketing for Fire & Security, Electronic Security, Fire Protection, Industry Insights
Rob Rathbone is a Director of KHG Security Limited, an SSAIB certified installer in Knutsford, Cheshire. On a Room Secured panel he explained why he sticks with particular manufacturers. His reason is risk. He knows which manufacturers actually support the kit when it...
Aug 27, 2026 | Marketing for Fire & Security, Industry Insights
An enquiry arrives on Tuesday afternoon. A facilities manager at a care home wants to talk about upgrading the fire alarm. It lands in a shared inbox. The engineer who normally picks those up is on site until Thursday. Someone replies on Friday morning. By Friday...
Aug 18, 2026 | Industry Insights, Marketing for Fire & Security
One of our clients is turning down work he is perfectly capable of doing. Not work outside his certification. Not work in premises he does not understand. Work he could win, price properly and deliver well. He is saying no to it anyway. The reason is that every hour...
Aug 10, 2026 | Industry Insights, Compliance & Certification, Marketing for Fire & Security
The Security Event 2027 returns to the NEC Birmingham on Tuesday 27 to Thursday 29 April and the Lollies are looking forward to exhibiting for the fifth year in a row and our second on stand 5/A90. As usual, the event will bring together manufacturers, distributors,...
Jul 28, 2026 | Compliance & Certification, Electronic Security, Industry Insights, Marketing for Fire & Security
A plain-English guide to the two kinds of security certification: ACS vs NSI… and why the same company can be certified for one and not the other. Picture a security company that turns up with everything in order. The guards are SIA licensed. The directors are...
Jul 21, 2026 | Marketing for Fire & Security, Electronic Security, Fire Protection, Industry Insights
A facilities manager sees an advert from a national provider. New CCTV system. Remote monitoring included. Spread the cost with manageable monthly payments. They do not think, “That sounds like leasing.” They think, “That sounds manageable.” It...
Jul 8, 2026 | Marketing for Fire & Security
You may want your Fire & Security company to have a Facebook Business Page. That does not necessarily mean you want to be on Facebook yourself. We know Fire & Security company directors whose businesses have Facebook Pages while their own personal profiles are...
Jun 24, 2026 | Industry Insights, Compliance & Certification, Marketing for Fire & Security
Why do some Fire & Security firms win £200k+ tenders while others scrape by on small installs? The difference is often one line in the tender pack: ISO certification. ISO Certification for Fire & Security: The Hidden Marketing Weapon ISO is not just about...
Jun 16, 2026 | Industry Insights
NSI and BAFE have published their Fire Safety Buyers Report 2026 — independent research into how organisations are choosing fire safety service providers. It is the most detailed look at buyer psychology in this sector in years. If you hold BAFE scheme registration,...
Jun 11, 2026 | Marketing for Fire & Security, Compliance & Certification, Electronic Security, Fire Protection, Industry Insights
When we were at The Security Event in 2026, we kept asking the same questions of the people from every certified fire and security company that stopped at our stand. Are you involved in bringing in work? In fire and security, or something else? Are you still getting...
