SEO, Google Ads, Social Media etc. etc. You're thinking about tactics, tricks and hacks. Stop, it's snake oil!
You won't get to your ideal clients without a sound strategy focused on growing your business. Lollipop use a proven process to get the Traffic, Leads and Customers your business needs (see next section).
And then you need the means to deliver it. Lollipop use HubSpot, the world’s #1 sales & marketing platform.
Smash through the £1m, £2m or £3m revenue ceiling... Three reasons why Lollilpop's Proven Process works:
You wouldn't print flyers and leave them in the box. You want the right people to digest them - homeowners, parents, business owners, directors and the responsible person.
It's the same with your website. Before it can sell, you must promote it to the right people - clients ready to buy or researching their options!
Traffic is footfall for your website. It is critical. And well planned promotion to get it is critical too.
Your website is not for you, your staff or industry colleagues. It has one purpose. It must compel home owners and business owners to act. They call you or fill out an enquiry form, download something OR ask questions on live chat.
You want your surveyors busy and out of the office. Lollipop achieve this by focusing not just on the people ready to buy but also on those contemplating their options. We make sure they trust you more than the competition.
Without new customers and sales, all your efforts are pointless. This is the focus, this drives all our efforts.
If nobody is choosing you over the competition, something is wrong. Lollipop fine-tune your marketing to show off what makes your company special. Then we find and fix the bottlenecks in your sales process.
The HubSpot platform and Lollipop track everything. From the Ad that brought your prospect to the site, through the pages and blog posts they read and across your entire sales process.
It is all about outcomes NOT outputs.
Result? More sales, more customers, more revenue!
For this client we built a full service Fire & Security website from scratch. Then promoted it. A lot.
The success is tenfold to what I expected it to be. The enquiries keep flowing in. I’d recommend Lollipop to everyone, except my competitors!
Ian Blake, MD Blake Fire & Security Systems Ltd.