Digital Marketing For Fire and Security Installers & Guarding Companies Who Want to Stand Out - for the Right Reasons
You’re one of the GOOD GUYS. You're third-party certified and your work is trusted and compliant.
But online? You’re invisible.
And that's why you're losing work to louder, unaccredited competitors.
You deserve digital marketing that actually works for the Fire & Security industry.
And Lollipop has been helping the GOOD GUYS get found online since 2010.
Whether you’re installing systems, supplying to the trade or securing sites — we’ve got a digital marketing plan for you.
"I'm not worrying about my marketing... because I know you are!"
Ian Blake, Blake Fire & Security Systems
Click the blue 'Talk to Jo' button under the option that best describes you in the section below... and we’ll show you our plan to help
I’m a third-party certified Installer or Consultant
I want more commercial clients & maintenance contracts
I sell my products to Installers
I'm a SaaS or
Manufacturer or Distributor
I run an ACS Guarding company
I want to protect more sites with mobile patrols and static guards
Word of Mouth Isn’t a Strategy. It’s a Starting Point.
Most Good Guys we meet survive on word of mouth.
It’s a sign you're good at what you do.
But word of mouth is reactive. It leads to Feast and famine.
You need a predictable way to get in front of cold leads — people who don’t know you yet, but are looking for what you do.
That’s where Lollipop comes in.
We specialise in digital marketing for Fire & Security companies - and we've been helping them grow online since 2010.
Our roadmap makes your brand hi-viz online (and not just to anyone — to the right people).
So your website and social media attract visitors who value what you do. And are easier to convert into leads. And close into customers.
⚡ Want a better website that attracts the right kind of traffic? Explore Fire & Security Website Design
⚡ Need more leads from people ready to buy? Explore Fire & Security Lead Generation
⚡ Struggling to turn leads into paying customers? Explore Fire & Security Sales Enablement
Maybe you've already tried digital marketing — and got burned.
A slick agency that talked a good game, but didn’t understand site surveys, compliance or how your industry works.
Or maybe a mate in IT built your website. It looked fine - but it never showed up where your customers were looking.
Either way, the result’s the same: a website that doesn’t convert, marketing that misses the mark - and business lost to louder, less qualified competitors.
That’s why you need an industry-specific plan, from a team who actually understands Fire & Security.
You wouldn’t let an electrician install your fire system.
So why trust your marketing to someone who doesn’t understand Fire & Security?
Ready to see how we do it?
Here’s what Fire & Security success looks like — and how we help you get it.
Marketing, Lead Generation & Sales Testimonial
What a year! It’s been a pleasure working with the Lollies. We’ve seen a 50% increase in our REG army. Next year will see a 30-40% growth from last year. The Lollies have played a massive part in the 2023 success. We are seeing enquiries and orders coming in as a direct result of your hard work. Would recommend you guys to anyone looking for Hi-Viz Security Marketing.
Why Our Process Works (When Others Don't)
Most Fire & Security businesses don’t need more marketing – they need clarity.
Especially after wasting time, money and trust on the generic stuff.
They need the right message, in front of the right people, at the right time.
That’s what our Fire & Security Visibility Engine™ is built to deliver.
Because here’s the truth: most marketing fails before it even starts.
It’s too vague. Too generic. Too much about the company – not enough about the customer.
And most marketers?
They don’t speak Fire & Security.
They don’t understand the importance of the word “competent” when someone chooses a contractor – or the emotional weight a Responsible Person carries trying to do the right thing.
We do. And that changes everything.
Our Fire & Security Visibility Engine™ doesn’t start with content.
It starts with clarity.
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Find The Gaps – a deep audit of your visibility, message and missed opportunities.
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Who What Why – a sharp framework that defines your ideal customer, core offer and unique edge.
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Strategic Growth Plan – shaped by our Black Belt Sales Framework, prioritised for action.
From there, we bring the plan to life:
Building the right audience. Creating specialist content. Showing up consistently – so you become the go-to.
That’s how we turn trust into traction.
And reputation into revenue.
Ready to see what’s holding you back?
Book a call with Jo to find out if the Fire & Security Visibility Engine™ is the right fit for your business.
A Marketing Plan That Brings Results
“We’re definitely happy. Things are really coming together now.
The tasks from the Marketing Plan are being addressed and we’re seeing real impact.
It’s making a difference and we’re getting more calls!”
What we do for Fire & Security companies
(So you don't have to)
Find The Gaps
Who What Why
ROI from Digital Marketing Testimonial
“I would recommend them to everybody that I know, providing they were not my competition because they have done a fantastic job for our company.
Success was 10-fold to what I expected. The enquiries are flowing in… including a job worth £1m”
Why the Lollies are the GOOD GUYS of FIRE & SECURITY Marketing
Most marketing agencies push fluff.
Branding campaigns. National Umbrella Day posts.
Another photo of a van in a car park.
Content that makes noise — but doesn’t make sales.
Others just publish bland product posts or empty promos.
That’s not marketing. That’s a digital brochure... or worse — a spec sheet.
At Lollipop, we do it differently.
We focus on direct response and demand generation - fire and security marketing that drives enquiries, builds trust and helps you get chosen.
- We create campaigns that make the right people click, call and convert
- We build trust with buyers who are still deciding
- We make sure your brand shows up with the right message at the right time
We turn real-world Fire & Security problems — like break-ins, compliance issues and cowboy installs — into content that gets noticed, gets remembered and gets results.
It’s not PR. It’s not guesswork.
It’s marketing that generates the new enquiries you crave.
It’s marketing that persuades businesses to CHANGE their Fire or Security maintenance contract… to YOU.
Impossible to get a company to switch maintenance supplier? Think again!
A Clear Marketing Plan With The Focus On YOUR Business
“Having a plan on paper is incredibly helpful and it gives us a sense of direction. You never come across as pushy; instead, you genuinely focus on what’s best for our business”
Fire & Security Lead Generation and Marketing Options To Suit All Budgets
DONE FOR YOU MARKETING & LEAD GEN
For Fire & Security directors who just want it sorted – properly.
You’ve already paid for a new website… but 18 months later it’s still not live because the words never got written. You just haven’t had the time.
Or you know you should be visible on social media – but either you don’t know what to write, or you just never have the time to do it consistently.
We do it all for you. From strategy and messaging to digital marketing and lead gen – all based on our Black Belt Marketing Framework.
You get genuine enquiries landing in your inbox. All you have to do is turn them into sales – including recurring maintenance contracts that boost your long-term revenue.
More traffic. More leads. More customers. Done for you.
DONE WITH YOU MARKETING STRATEGY & SUPPORT
For Marketing Managers who can’t do it all alone.
You’re running events, managing the socials, updating the website, chasing designers – and somehow expected to write the strategy too?
It’s too much. You’re spread too thin. You’re overwhelmed.
We work alongside you as your expert team extension. You stay in control – we bring the strategy, structure and extra pair of hands that get it all done.
With Lollipop on your side, you get strategic backup that fits around your workload – support that’s aligned to your goals and designed to attract the customers you actually want.
We use our Black Belt Marketing Framework like a Pick ‘n’ Mix: you choose the bits you need help with, and we get them done.
Support when you need it. Strategy you can trust. Results you can show your directors.
DIY MARKETING WITH A PLAN THAT WORKS
For Fire & Security companies with more motivation than money.
You don’t have a big marketing budget – but you do know you need to start doing something.
We’ll build you a practical, proven Growth Plan using our Black Belt Framework – so you know exactly what to say, where to say it and how to start showing up online with purpose.
You’ll save time, avoid costly mistakes and have a roadmap that’s built around what is proven to work in Fire & Security marketing.
Just one thing: it can only succeed if you actually do the work. It’s for doers, not dabblers – and definitely not for those who want Done For You results on DIY prices.
With the right plan, even limited time and budget can go a long way.
You bring the action – we’ll bring the plan.
Lots of leads from Google
“We are very happy. Lots of enquiries coming in from Google over the last 6 months including jobs at an equestrian centre and a large company in Chelmsford”
A "foot in the door" enquiry led to a £1m job
Ready to grow your Fire & Security business online?
You’ve seen the challenges. You’ve seen what works.
Now let’s build a strategy that brings in the right traffic, generates quality leads and turns them into long-term customers.
What does digital marketing success look like?
“We’re now getting genuine, high-quality enquiries from customers we never would’ve reached before. And they’re coming in steadily – not in overwhelming waves.”
Phil Clarke, CCTV Hire & Sales 2024
In February 2025, after just two years of working with the Lollies, their business doubled the size of the REG Army, its rental tower fleet.
Their spend with Lollipop? Around £35,000. Their return? £650,000 in recurring annual revenue.
That’s a 17x ROI – driven by a focused digital marketing plan, built for the Fire & Security sector.
Oh, and that doesn’t count the Towers that they sold and will now be charging to maintain.
Whether you’re an installer, supplier or guarding company – your business deserves to stand out for the right reasons.
Lollipop has been helping the Good Guys grow online since 2010. We’d love to do the same for you.
Fill in the form and tell us a bit about your business.
We’ll show you exactly what’s possible.
FAQs: Digital Growth & Marketing for Fire & Security
What’s included in your digital growth strategy?
Our Fire & Security Visibility Engine™ finds and fixes the blind spots in your online presence - for both Google and the new world of AI-driven search. Then it builds a tailored strategy for your business based on your target sector, size and sales goals. We'll develop the right message and positioning and put it in front of the right decision-makers. Again and again. So when the time is right and their current provider’s standards drop, they want to speak to you. Behind the scenes, we also make sure campaigns follow GDPR and PECR — so data handling and electronic marketing are compliant as well as effective. We can directly track enquiries that come through website forms, while some clients choose to track calls and emails themselves to see the full ROI picture.
How is your approach different from social media agencies?
We don’t chase likes. We chase results. Every campaign we run is built to win contracts, not just fill up your feed. Because looking busy online means nothing if it doesn’t win business. Depending on your goals and the specifics of your tailored Growth Plan, you can expect to see improved lead quality and better sales conversions within 6–12 weeks.
Can you work alongside our in-house marketing team?
Absolutely. Whether you need us to plug right in as your full marketing team or just support your in-house crew with strategy and content — we flex to fit. We’re your outsourced Fire & Security marketing specialists, ready to slot in and deliver.
Why do your customers choose you over your competitors?
“…really took the time to understand our business, culture and what was important to us… Have generated quality leads that have now been converted into customers”
Trusted by the Fire & Security industry for websites, lead generation and sales since 2010...
Finding the Gaps in your Marketing
“[The Lollies] will scramble all over your business like a well-oiled grease monkey…”
Jo is a very good marketing administrator – not a super common skillset. She’s very good at creating, executing and improving marketing processes and actually rolling up her sleeves and doing it. She’s very good at what she does. She’s also helped multiple Round Table members get parts of their marketing working really well.”
Digital Marketing & ROI Testimonial
“It’s been a pleasure working with the Lollies over the past 9-10 months. Would recommend you guys to anyone looking for Hi-Viz Security Marketing.
We are seeing enquiries and orders coming in as a direct result of your hard work.”
MORE TRAFFIC
To get more of the right traffic to your website, your ideal customers searching on Google need to be able to FIND YOU.
We call this DIGITAL MARKETING.Learn about Fire & Security Website Design →
MORE LEADS
We call this LEAD GENERATION.
MORE CUSTOMERS
We call this SALES ACCELERATION.
Online Marketing with ROI
“5 enquiries in 5 weeks…
Working with Lollipop Local is the best marketing decision I have ever made!”
It’s the same with your website. Before it can sell, you must promote it to the right people – clients ready to buy or researching their options!
Traffic is footfall for your website. It is critical. And well planned promotion to get it is critical too.
Your website is not for you, your staff or industry colleagues. It has one purpose. It must compel home owners and business owners to act. They call you or fill out an enquiry form,download something OR ask questions on live chat.
You want your surveyors busy and out of the office. Lollipop achieve this by focusing not just on the people ready to buy but also on those contemplating their options. We make sure they trust you more than the competition.
Without new customers and sales, all your efforts are pointless. This is the focus, this drives all our efforts.
If nobody is choosing you over the competition, something is wrong. The Lollipop team have been working with Fire & Security companies for over ten years!
Here’s what Gareth from Cherwell Technology in Oxfordshire had to say about his first meeting with Lollipop:
I visited another digital marketing company and came out feeling like I was ‘just a number’.
Jo definitely made me think an consider solutions, objectives and ideas that I never really even considered. 💡💡
Honestly can’t say how much that I was blown away by how much passion, consideration and care you have for your clients goals and objectives. Very reassuring from the 1st meeting.
I’m happy and very confident your perfect to deliver what we need.
Are you ready to fine-tune YOUR marketing to show off what makes YOUR COMPANY special? And fix the bottlenecks in your sales process?
It is all about outcomes NOT outputs.
Result? More sales, more customers AND… more revenue!
Complete the form and let’s get started!