About Lollipop Local

Once upon a time…

…there was a Lollipop Lady who loved directing traffic to Fire and Security companies….

From blogging Lollipop Lady to the Lead Generation Agency of today. It’s been a journey.

Jo and Jon have been blogging on the internet since 2007. Their internet skills wre learned on late-night webinars with online gurus.

    • And then honed through our own affiliate marketing activities and, later, on our first clients

      Bringing local businesses success whilst keeping them safe on the internet was our mantra.

      Who doesn’t trust their lollipop lady to help them with traffic?

      In 2010 Lollipop Local Ltd became a real company when Jo signed the first Fire and Security retainer client, Spy Alarms Ltd.

      By 2016, in an increasingly crowded market place, Lollipop were the first digital agency to become Trading Standards Approved. Jo also took the exams to be awarded the status of Certified Google AdWords Partner (as it was known in those days).

      2018 saw us invest 20% of our annual revenue in top quality Mastermind trainings with Rick Roberge, the veteran Sales expert, who helped the first HubSpot sales teams. Followed by Perry Marshall, the global Marketing guru and famous author of the Ultimate Guide to Google AdWords, Facebook Ads, Local Marketing, etc., etc..


      Working again with Perry in 2019 helped us to regenerate into an agency that focused specifically on generating leads for Fire and Security companies. He was also instrumental in our development of the Black Belt Guarantee.

      If you’re an ambitious Fire & Security director in an English-speaking country and you want to SELL MORE SYSTEMS, we should talk.

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    Meet The Team

    Lollipop are dedicated to building a spectacular company that everyone wants to work with. And that means we want our staff to love Lollipop as much as our clients! Embracing the digital age, most of our team members work from home.

    Managing Director

    The Lollipop Lady who started it all in 2010. Now Jo manages, integrates and ensures the success of our Fire and Security network. (About Jo Shaer)

    Operations & Delivery Director

    Jon learned how to SEO when his Birmingham Martial Arts website needed customers. In 2013 he switched martial arts for Lollipop.
    (About Jon Law)

    Operations Manager

    Previously a teacher, Rob joined Lollipop in 2015. He is responsible for ensuring the glue that holds everything together stays stuck
    About Rob Ellis

    Get more Fire & Security customers in 2020!

    Pay Per Lead Testimonial

    Jo & her Lollipop team have delivered a high quality service and achieved excellent results. They have a lot of experience and make it count where it matters.

    Ultimately – business development is all about the outcomes and at Lollipop that’s what they focus on. Successfully!

    Tony Wilson

    European Funded Programmes and UK Project Development

    Lead Generation Testimonial

    “I would recommend them to everybody that I know, providing they were not my competition because they have done a fantastic job for our company.

    Success was 10-fold to what I expected. The enquiries are flowing in…”

    Ian Blake

    Managing Director, Blake Fire & Security Systems

    Digital Marketing Testimonial

    “I’ll vouch for Jo at Lollipop !!! You won’t regret getting them in , they just do the job and they do it as professionally as should be expected , the first time I’ve spent money with out thinking after something could have been done better.”

    Stuart Edney

    Managing Director, Axis Precision Engineering Components Ltd

    Lollipop: trusted by amazing Fire & Security companies...