Leads. Enquiries. Introductions. Appointments. Site surveys.

Lollipop have generated millions of pounds worth for companies in the Fire & Security industry

For installers and guarding providers but also for Fire & Security manufacturing and SaaS sales teams who want to sell to installers and guarding companies!

The success is tenfold to what I expected it to be. The enquiries keep flowing in. I’d recommend Lollipop to everyone, except my competitors - Ian Blake

I want to double my Fire & Security LEADS AND SALES

lollipop leads for fire and security

Marketing, Lead Generation & Sales Testimonial

What a year! It’s been a pleasure working with the Lollies. We’ve seen a 50% increase in our REG army. Next year will see a 30-40% growth from last year. The Lollies have played a massive part in the 2023 success. We are seeing enquiries and orders coming in as a direct result of your hard work. Would recommend you guys to anyone looking for Hi-Viz Security Marketing.

Phil Clarke

Director, CCTV Hire & Sales Ltd


Lack of leads is the biggest bleeding neck issue across the Fire & Security industry.

How do we know?

Because we asked you.

Over the last year we have been surveying Fire and Security Systems company directors on LinkedIn.

The question was: “What’s the biggest problem you struggle with about your website?”

You said: leads

Over and over again.

Why Lead Generation gets a bad press

But when we talk to you about paying for lead generation, there are two objections that come up again and again.

OBJECTION 1. You’ve had some truly horrible experiences with lead generation agencies.

  • £3,500 spent for three months of cold calling with 0 leads generated.
  • £20,000 for leads that were also sold to 2, 3 or even 4 other security installers. And where you are obliged to take leads at 2am for an extra detector in a house alarm in Aberdeen.

OBJECTION 2. You’ve got enough work coming in for free.

You tell us that 80% of your work comes through word of mouth referrals.

And you don’t have to pay for that.

Which is great. And, if that’s you, there’s no need to carry on reading.

Because obviously EVERYTHING is PERFECT… Right?

Fortunately for us, an enlightened few Fire and Security directors see things differently.

Why Lead Generation is vital for your Home Security business

So, if you’ve already got free leads coming in through word of mouth referrals, why should you invest in lead generation for new customers?

Our longest-serving customer told us:

“It’s about the customer, not the value of the first installation”

Well he would, wouldn’t he!

Yes, it’s about the lifetime value of a customer. And most of his new customers stay with him for 10+ years.

So, on top of the initial install cost, he’s got 10 years of monthly maintenance and monitoring payments.

And ten years of additional PIRs, CCTV cameras and door intercoms.

But, most importantly, it’s ten years of personal recommendations. A massive contributor to the 80% of free word of mouth referrals that so many Fire and Security companies rely on.


How many friends, relations, neighbours and colleagues does that one delighted new customer have to refer to make investing in a domestic lead an extremely worthwhile transaction?

Lollipop’s lead generation isn’t restricted to domestic alarm systems though. We can help Fire and Security companies to meet new commercial prospects as well.

The lifetime value of Commercial Fire and Security leads

A customer’s lifetime value is the most closely guarded secret of lead generation. So few speak about it but, to the enlightened few, it’s a fact of life.

Last year, one of our client’s Lollipop website produced an enquiry for a very small commercial job from a brand new customer. Some people might have turned up their nose.

But this director also understands the power of the lifetime value of customers.

That small job turned into several larger ones over the next few months.

He became such a trusted supplier that, recently, he quoted for and was awarded a job worth over £1m. Yes, that piddly little lead through his Fire & Security website turned into a massive earner.

Specialist expertise in Fire and Security Lead Generation

At the end of the day, you have to ask yourself, how much time and effort does it take for one Fire and Security director to source new leads?

Wouldn’t your energy be better spent putting your focus where your skill sets lie? Designing complex systems and keeping your biggest customers happy. Rather than thinking about digital marketing and paid ads?

Your days are long and hard enough as it is. Invest in a specialist who’s been generating leads for the Fire & Security industry for over ten years!

Click the button below to talk to Lollipop about Fire & Security lead generation for your company.
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    Is your website giving you an ROI?

    “a new client was gushing over our website. Professional but full of character… 137 sites across the UK – that is ROI my friends, thank you…”

    “…you told me things about our business I did not know and I keep learning. I genuinely believe you would get as much satisfaction from us doing well as we would…”

    Carl Meason

    Managing Director, Fenix Monitoring

    A "foot in the door" enquiry led to a £1m job

    Enquiries… to sales

    “I would recommend them to everybody that I know, providing they were not my competition because they have done a fantastic job for our company.

    Success was 10-fold to what I expected. The enquiries are flowing in… including a job worth £1m

    Ian Blake

    Managing Director, Blake Fire & Security Systems

    Trusted by Fire & Security companies for websites, lead generation and sales since 2010...