Fire & Security Marketing for the industry's GOOD GUYS
Want better clients, bigger contracts and to stop chasing time-wasters?
Attract genuine enquiries from serious buyers – and be seen as the expert they trust to deliver.
We've boiled down 14 years of Hi-Viz Fire & Security Marketing experience into a proven 4-step framework that helps the right people find you – and choose you.
No guessing. No wasted effort. Just powerful positioning that turns scrollers into buyers – and delivers real results for Fire & Security companies.
Click the button below that best describes you.
I’m an accredited Installer
I want more commercial clients & maintenance contracts
I sell to Installers
I'm a SaaS, Manufacturer or Distributor
I run an ACS Guarding company
I want to protect more sites
Lollipop: Transforming Fire & Security companies since 2010
What we do for Fire & Security companies
(So you don’t have to)
Find The Gaps
Who What Why
Websites
Digital Marketing
SEO
Social Media Marketing
Google Business
Link Building
Lead Generation
Sales Acceleration
AI and Automations
Blogging
Why Our Process Works…
Most Fire & Security professionals who come to us feel stuck. They’ve tried working with marketers before – but it didn’t work.
Why? Because the strategy wasn’t built around what makes them special and there was no clear plan to get the right message in front of the right people.
That’s why we start with:
- Find the Gaps: A deep dive into your business to uncover the blind spots holding you back online.
- Who What Why: We clarify who your ideal customer is, what they care about and why they should choose you over anyone else.
These two steps form your Growth Plan – a practical Roadmap built using our Black Belt Marketing Framework. It’s the structured system behind everything we do, helping you show up online with clarity, confidence and a strategy that actually works.
Move beyond Word of Mouth with specialist Fire & Security Marketing
Are you looking to:
- turn your business into a cash cow;
- sell it for the best price to fund your retirement or a new venture; or
- get more customers so you are not just reliant on one company?
You know you need to get a reliable source of quality leads...
Which means you have to look at marketing agencies. And you've been through that horror story before.
You could take another punt with someone from your local networking group or someone who cold called you or someone you picked off Google. But that's someone who doesn't understand the Fire & Security industry. And you run the risk of getting burned again
OR...
You could choose to work with a Fire & Security marketing specialist who's recommended by other people in this industry.
What if you could stop guessing... and reduce the risk...?
By following a plan that's already working for Fire & Security business owners:
- Backed by 14 years of experience in Fire & Security
- Built to get the right message in front of the right people
- Proven to generate leads, customers and growth
Complete the form and let's have a chat about how we can help you.
Is your website in tandem with your company’s message?
“…you told me things about our business I did not know and I keep learning. I genuinely believe you would get as much satisfaction from us doing well as we would…”
“a new client was gushing over our website. Professional but full of character… 137 sites across the UK – that is ROI my friends, thank you…”
DEAR FIRE & SECURITY PROFESSIONAL
Sick of smarmy marketers who want to empty your wallet?
If you’ve ever been cold-called by some pushy marketer who doesn’t understand your business – the Lollies hear you.
When you book a call with Jo, you often tell her about your experiences with them
…all over me about Google Ads, very pushy sales, asking for information… He was intrusive, disrespectful and had no Lollipop!
It really p****d me off. Not only for me but for you.
It proves to me our relationship has even more value…
Jo wanted to hit this guy with her Lollipop stick when she heard about it. Because it’s not just annoying – it’s the kind of short-term, wallet-first nonsense that gives proper marketing a bad name.
That’s not how we work. Ever.
“…you told me things about our business I did not know and I keep learning. I genuinely believe you would get as much satisfaction from us doing well as we would…”
That’s the difference. Real insight. Real partnership. Real care.
Everyone trusts a lollipop lady (retired or not) – but look closer and you’ll spot the black belt tied round the coat. Behind the warmth and the hi-viz, there’s discipline, strategy and a plan to get you safely to your destination.
So what? Why should YOU care about Lollipop's Black Belt Fire & Security Marketing skills?
Because Jo is a 1st Dan Black Belt – and Jon’s a 3rd Dan – in Goju Ryu karate. We take what we’ve learned on the mats and apply it to your marketing: focus, structure, discipline and continuous improvement.
That mindset shaped our Black Belt Marketing Framework – the strategic system behind your Growth Plan. It powers everything we do, helping Fire & Security businesses show up online with clarity, confidence and results.
But there's more. Jo brings the Hi-Viz. Jon brings the analytical thinking from his PhD. And, together, we’ve built a system that’s grounded, strategic and proven to work – because it reflects exactly how we think, plan and deliver.
The Lollies invest all of that energy, passion, analysis and empathy into generating TRAFFIC, LEADS and CUSTOMERS for Fire & Security directors.
And, since 2010, our Hi-Viz Fire & Security Marketing has generated leads and sales worth millions of pounds!
Marketing, Lead Generation & Sales Testimonial
What a year! It’s been a pleasure working with the Lollies. We’ve seen a 50% increase in our REG army. Next year will see a 30-40% growth from last year. The Lollies have played a massive part in the 2023 success. We are seeing enquiries and orders coming in as a direct result of your hard work. Would recommend you guys to anyone looking for Hi-Viz Security Marketing.
A "foot in the door" enquiry led to a £1m job
Fire & Security Marketing & Lead Generation Testimonial
“I would recommend them to everybody that I know, providing they were not my competition because they have done a fantastic job for our company.
Success was 10-fold to what I expected. The enquiries are flowing in… including a job for £1 million”
Who are the GOOD GUYS in Fire & Security...?
You care – properly.
You don’t just show up, fit the kit and vanish. You think. You plan. You optimise the design so it actually does what the customer needs – and saves them money while you're at it.
Like switching six fixed cameras for two multisensor domes and linking them to a single NVR. Or designing an access control system that integrates with the fire panel so it fails-safe in an emergency. Or giving the Responsible Person clear cause and effect documentation so they’re covered if anything ever goes wrong.
You do what you say you’re going to do.
No flannel. No faffing. You show up, follow through, and leave the site better than you found it – no shortcuts, no excuses.
You’re qualified, credible and up to date.
NSI. SSAIB. BAFE. FIA. You’ve earned the qualifications that matter – and you keep your knowledge up to date because being competent isn’t an option. It’s who you are.
You help the Responsible Person sleep at night.
You know it’s their legal duty to choose someone competent – and their insurer will expect proof if something goes wrong. You make it easy for them: clear documentation, proper sign-off, no grey areas.
You give a damn about your reputation.
You get call-backs for the right reasons. People remember your name, not your logo. You’re proud of your work because you know it’s solid – and you’d rather walk away than do a bad job.
You want to grow – but not by selling out.
You’ve seen the cowboys. The box-tickers. The egos. That’s not you. You want growth that’s real – backed by proper systems, proper marketing and clients who stick around.
That’s what we call a GOOD GUY!.
And if that’s you – we should talk.
I'm a GOOD GUY who needs more genuine enquiries
Fire & Security Lead Generation and Marketing Options To Suit All Budgets
DONE FOR YOU MARKETING & LEAD GEN
For Fire & Security directors who just want it sorted – properly.
You’ve already paid for a new website… but 18 months later it’s still not live because the words never got written. You just haven’t had the time.
Or you know you should be visible on social media – but either you don’t know what to write, or you just never have the time to do it consistently.
We do it all for you. From strategy and messaging to digital marketing and lead gen – all based on our Black Belt Marketing Framework.
You get genuine enquiries landing in your inbox. All you have to do is turn them into sales – including recurring maintenance contracts that boost your long-term revenue.
More traffic. More leads. More customers. Done for you.
Click to talk to Jo about getting the marketing off your desk →
DONE WITH YOU MARKETING STRATEGY & SUPPORT
For Marketing Managers who can’t do it all alone.
You’re running events, managing the socials, updating the website, chasing designers – and somehow expected to write the strategy too?
It’s too much. You’re spread too thin. You’re overwhelmed.
We work alongside you as your expert team extension. You stay in control – we bring the strategy, structure and extra pair of hands that get it all done.
With Lollipop on your side, you get strategic backup that fits around your workload – support that’s aligned to your goals and designed to attract the customers you actually want.
We use our Black Belt Marketing Framework like a Pick ‘n’ Mix: you choose the bits you need help with, and we get them done.
Support when you need it. Strategy you can trust. Results you can show your directors.
DIY MARKETING WITH A PLAN THAT WORKS
For Fire & Security companies with more motivation than money.
You don’t have a big marketing budget – but you do know you need to start doing something.
We’ll build you a practical, proven Growth Plan using our Black Belt Framework – so you know exactly what to say, where to say it and how to start showing up online with purpose.
You’ll save time, avoid costly mistakes and have a roadmap that’s built around what is proven to work in Fire & Security marketing.
Just one thing: it can only succeed if you actually do the work. It’s for doers, not dabblers – and definitely not for those who want Done For You results on DIY prices.
With the right plan, even limited time and budget can go a long way.
You bring the action – we’ll bring the plan.
Best Security Website Design Testimonial
“A Public Sector Bid Consultant told me… ours is one of the best websites he has seen.
He said he can easily see how it would entice people to move away from the big players and give us a go!
I think that is quite an accolade… and it generated 5 enquiries in 5 weeks after launch
A "foot in the door" enquiry led to a £1m job
Trusted by Fire & Security companies for websites, lead generation and sales since 2010...
