Fire & Security Marketing for the industry's GOOD GUYS
Better clients. Bigger contracts. Fewer time-wasters.
You’re great at what you do. Your customers trust you, value you and recommend you. But growing your business? That’s where things stall.
Since 2010, we’ve helped GOOD GUYS in Fire & Security turn trusted reputations into real growth – using our Fire & Security Visibility Engine™ powered by our Black Belt Sales framework.
No guessing. No wasted effort. Just powerful positioning that that grabs the Right companies by the eyeballs... Turning scrollers into buyers when the time is right.
And producing real results like...
- the £1m project for Blake Fire & Security Systems;
- the 135 sites secured for Fenix Monitoring; and
- the 50% uplift in Towers for CCTV Hire & Sales.
Think your reputation deserves better marketing? So do we!
Scroll down and hit the blue 'Talk to Jo' button under the option that best describes you.
I’m an accredited Installer or Consultant
I want more commercial clients & maintenance contracts
I sell my products to Installers
I'm a SaaS or
Manufacturer or Distributor
I run an ACS Guarding company
I want to protect more sites with mobile patrols and static guards
Security Marketing Driving 30-40% Growth In One Year
What a year! It’s been a pleasure working with the Lollies. We’ve seen a 50% increase in our REG army. Next year will see a 30-40% growth from last year. The Lollies have played a massive part in the 2023 success. We are seeing enquiries and orders coming in as a direct result of your hard work. Would recommend you guys to anyone looking for Hi-Viz Security Marketing.
The Good Guys Deserve Better
Dear Fire & Security Professional
Tired of slick marketing that makes you sound like everyone else?
You’re one of the GOOD GUYS
You win work on reputation, referrals and doing the job right.
You don’t just say you’re better – you actually are better.
But online? That doesn’t always come across.
Because most marketing just makes you sound like everyone else.
You’ve seen it:
- Slick visuals, zero substance
- Generic claims, no credibility
- No proof, no personality – just noise
The marketers will tell you, “This is what works” – but it’s just what everyone else is doing.
No proof. No depth. No soul.
At Lolly, we think your business deserves better.
Built for the Good Guys in Fire & Security
We’ve spent 15 years in the Fire & Security world – not just learning how to market it, but truly understanding what makes the best in the industry stand out.
We know what matters: trust, credibility and standing out for the right reasons.
So we research properly – no guesswork, no cut-and-paste content.
Your message is grounded in facts, shaped by strategy and true to your business.
Then we shape those truths into bold marketing that connects emotionally and persuades confidently.
How Do We Help the Good Guys?
We help you:
- Say why you’re the go-to – clearly, credibly and confidently
- Turn your strengths into words, backed by facts
- Add just enough emotion to turn those facts into persuasion
That last bit?
It’s a skill Jon’s honed through years of serious copywriting training – investing in paid courses and learning at the knee of the best in the business.
We’ve helped Fire & Security companies turn their hard-earned reputation into consistent growth – online and off.
“…you told me things about our business I did not know and I keep learning.
I genuinely believe you would get as much satisfaction from us doing well as we would…”
Carl Meason, MD
Fenix Monitoring
Real Insight. Real Results.
We don’t make noise.
We build trust.
With strategy, empathy and analytical thinking that’s earned – not guessed.
And since 2010, our Hi-Viz Fire & Security Marketing has helped generate millions of pounds in leads and sales for companies just like yours.
Strategy With a Black Belt Backbone
We’re not just warm, trusted and hi-viz.
We’re also disciplined, focused and fiercely strategic – because we’re both actual black belts in Goju Ryu karate.
Jon is a 3rd Dan. Jo’s a 1st Dan.
What we learned on the mats shapes everything we do:
- Discipline
- Structure
- Continuous improvement
- Clarity under pressure
That thinking powers our Black Belt Sales Framework – the strategic backbone of the Visibility Engine™. It’s what transforms your Growth Plan from a list of ideas into a lead-generating system that works.
It’s what helps us turn:
- Facts into Firepower
- Logic into Leads
- Reputation into Revenue
Hi-Viz Heart. Black Belt Backbone. Proven Results.
Jo brings the empathy. Jon brings the logic.
Together, we help the Good Guys in Fire & Security turn great reputations into great marketing – with content that actually converts.
Ready to stand out online and grow your Good Guy business with confidence?
Let’s talk.
Lollipop: Transforming Fire & Security companies since 2010
What we do for Fire & Security companies
(So you don't have to)
Find The Gaps
Who What Why
What Happy Customers Say About Our Hi-Viz Fire & Security Marketing
Fire & Security Marketing Partnerships With ROI
“…you told me things about our business I did not know and I keep learning. I genuinely believe you would get as much satisfaction from us doing well as we would…”
“a new client was gushing over our website. Professional but full of character… 137 sites across the UK – that is ROI my friends, thank you…”
Move beyond Word of Mouth with specialist Fire & Security Marketing
Are you looking to:
- turn your business into a cash cow;
- sell it for the best price to fund your retirement or a new venture; or
- get more customers so you are not just reliant on one company?
You know you need to get a reliable source of quality leads...
Which means you have to look at marketing agencies. And you've been through that horror story before.
You could take another punt with someone from your local networking group or someone who cold called you or someone you picked off Google. But that's someone who doesn't understand the Fire & Security industry. And you run the risk of getting burned again
OR...
You could choose to work with a Fire & Security marketing specialist who's recommended by other people in this industry.
What if you could stop guessing... and reduce the risk...?
By following a plan that's already working for Fire & Security business owners:
- Backed by 15 years of experience in Fire & Security
- Built to get the right message in front of the right people
- Proven to generate leads, customers and growth
Fire & Security Industry Knowledge Leads to Sales
"These guys really know my industry and they are directly responsible for many new enquiries which have been converted to sales by us”
Why Our Process Works (When Others Don't)
Most Fire & Security businesses don’t need more marketing – they need clarity.
Especially after wasting time, money and trust on the generic stuff.
They need the right message, in front of the right people, at the right time.
That’s what the Visibility Engine™ is built to deliver.
Because here’s the truth: most marketing fails before it even starts.
It’s too vague. Too generic. Too much about the company – not enough about the customer.
And most marketers?
They don’t speak Fire & Security.
They don’t understand the importance of the word “competent” when someone chooses a contractor – or the emotional weight a Responsible Person carries trying to do the right thing.
We do. And that changes everything.
Our Visibility Engine™ doesn’t start with content.
It starts with clarity.
-
Find The Gaps – a deep audit of your visibility, message and missed opportunities.
-
Who What Why – a sharp framework that defines your ideal customer, core offer and unique edge.
-
Strategic Growth Plan – shaped by our Black Belt Sales Framework, prioritised for action.
From there, we bring the plan to life:
Building the right audience. Creating specialist content. Showing up consistently – so you become the go-to.
That’s how we turn trust into traction.
And reputation into revenue.
Ready to see what’s holding you back?
Book a call with Jo to find out if the Visibility Engine™ is the right fit for your business.
Fire & Security Marketing – the £1m job from a foot in the door
“I would recommend them to everybody that I know, providing they were not my competition because they have done a fantastic job for our company.
Success was 10-fold to what I expected. The enquiries are flowing in… including a job for £1 million”.
Who are the GOOD GUYS in Fire & Security...?
You care – properly.
You don’t just show up, fit the kit and vanish. You think. You plan. You optimise the design so it actually does what the customer needs – and saves them money while you're at it.
Like switching six fixed cameras for two multisensor domes and linking them to a single NVR. Or designing an access control system that integrates with the fire panel so it fails-safe in an emergency. Or giving the Responsible Person clear cause and effect documentation so they’re covered if anything ever goes wrong.
You do what you say you’re going to do.
No flannel. No faffing. You show up, follow through, and leave the site better than you found it – no shortcuts, no excuses.
You’re qualified, credible and up to date.
NSI. SSAIB. BAFE. FIA. You’ve earned the qualifications that matter – and you keep your knowledge up to date because being competent isn’t an option. It’s who you are.
You help the Responsible Person sleep at night.
You know it’s their legal duty to choose someone competent – and their insurer will expect proof if something goes wrong. You make it easy for them: clear documentation, proper sign-off, no grey areas.
You give a damn about your reputation.
You get call-backs for the right reasons. People remember your name, not your logo. You’re proud of your work because you know it’s solid – and you’d rather walk away than do a bad job.
You want to grow – but not by selling out.
You’ve seen the cowboys. The box-tickers. The egos. That’s not you. You want growth that’s real – backed by proper systems, proper marketing and clients who stick around.
That’s what we call a GOOD GUY!.
And if that’s you – we should talk.
I'm a GOOD GUY who needs more genuine enquiries
Lots of leads from Google
“We are very happy. Lots of enquiries coming in from Google over the last 6 months including jobs at an equestrian centre and a large company in Chelmsford”
Fire & Security Lead Generation and Marketing Options To Suit All Budgets
DONE FOR YOU MARKETING & LEAD GEN
For Fire & Security directors who just want it sorted – properly.
You’ve already paid for a new website… but 18 months later it’s still not live because the words never got written. You just haven’t had the time.
Or you know you should be visible on social media – but either you don’t know what to write, or you just never have the time to do it consistently.
We do it all for you. From strategy and messaging to digital marketing and lead gen – all delivered through the Fire & Security Visibility Engine™, powered by our Black Belt Sales Framework.
You get genuine enquiries landing in your inbox. All you have to do is turn them into sales – including recurring maintenance contracts that boost your long-term revenue.
More traffic. More leads. More customers. Done for you.
DONE WITH YOU MARKETING STRATEGY & SUPPORT
For Marketing Managers who can’t do it all alone.
You’re juggling events, socials, website updates, chasing designers – and somehow still expected to write the strategy too?
It’s too much. You’re spread too thin. You’re overwhelmed.
That’s where the Lollies come in. We work alongside you as your expert team extension. You stay in control – we bring the strategic thinking, structure and extra pair of hands that make sure the marketing actually gets done.
With Lollipop on your side, you’re not guessing. You’re using the Fire & Security Visibility Engine™, powered by our Black Belt Sales Framework – so every bit of support is aligned to your goals and designed to attract the customers you actually want.
Pick the parts you need help with – and we’ll plug in where it matters.
Support when you need it. Strategy you can trust. Results your directors will love.
DIY MARKETING WITH A PLAN THAT WORKS
For Fire & Security companies with more motivation than money.
You don’t have a big marketing budget – but you do know you need to start doing something.
We’ll build you a practical, proven Growth Plan using the Fire & Security Visibility Engine™ – so you know exactly what to say, where to say it and how to start showing up online with purpose.
It’s all built around our Black Belt Sales Framework, so you avoid costly mistakes and stop wasting time on stuff that doesn’t work in Fire & Security.
Just one thing: it can only succeed if you actually do the work. It’s for doers, not dabblers – and definitely not for those who want Done For You results on DIY prices.
With the right plan, even limited time and budget can go a long way.
You bring the action – we’ll bring the plan.
A "foot in the door" enquiry led to a £1m job
Best Security Website Design Testimonial
“A Public Sector Bid Consultant told me… ours is one of the best websites he has seen.
He said he can easily see how it would entice people to move away from the big players and give us a go!
I think that is quite an accolade… and it generated 5 enquiries in 5 weeks after launch
A "foot in the door" enquiry led to a £1m job
Trusted by the Fire & Security industry for websites, lead generation and sales since 2010...
MORE TRAFFIC
We call this DIGITAL MARKETING.
MORE LEADS
We call this LEAD GENERATION.
MORE CUSTOMERS
We call this SALES ACCELERATION.