Calling the GOOD GUYS in the FIRE & SECURITY industry

Imagine if you could get in front of the Right People?

We've boiled down 14 years of Hi-Viz Fire & Security Marketing experience into a proven 4-step framework that does exactly that

I want to get in front of the Right People

Perfect for Fire & Security Saas, manufacturers and distributors who want to sell to installers. And for established Fire & Security installers who want to sell to commercial end users.

Please note we are not currently taking on guarding companies or start ups who want to sell to domestic end users.

Lollipop: Transforming Fire & Security companies since 2010

transform your fire security company

The kind of work we do for Fire & Security companies

Websites for Fire & Security companies


Digital Marketing for Fire & Security companies

Digital Marketing

SEO for Fire & Security companies


Social Media Marketing for Fire & Security companies

Social Media Marketing

Link Building for Fire & Security companies

Link Building

Blogging for Fire & Security companies


Google Business Page Marketing for Fire & Security companies

Google Business Page

Lead generation for Fire & Security companies

Lead Generation

Sales Acceleration for Fire & Security companies

Sales Acceleration

Automations for Fire & Security companies


Find The Gaps

Find The Gaps

Who What Why

Who What Why

Move beyond Word of Mouth with specialist Fire & Security Marketing

Are you looking to:

  • turn your business into a cash cow;
  • sell it for the best price to fund your retirement or a new venture; or
  • get more customers so you are not just reliant on one company?

You know you need to get a reliable source of quality leads...

Which means you have to look at marketing agencies. And you've been through that horror story before.

You could take another punt with someone from your local networking group. Who doesn't understand this industry. And run the risk of getting burned again


You could choose to work with a recommended Fire & Security marketing specialist.

How much less risk are you taking when you:

  • piggy back off our 14 years of industry experience; and
  • use our proven strategies to generate traffic, leads and customers?

Complete the form and let's have a chat about how we can help you.

    I want to get in front of the Right People

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    Is your website in tandem with your company’s message?

    “…you told me things about our business I did not know and I keep learning. I genuinely believe you would get as much satisfaction from us doing well as we would…”

    “a new client was gushing over our website. Professional but full of character… 137 sites across the UK – that is ROI my friends, thank you…”

    Carl Meason

    Managing Director, Fenix Monitoring


    Sick of smarmy marketers who want to empty your wallet?

    …all over me about Google Ads, very pushy sales, asking for information… He was intrusive, disrespectful and had no Lollipop!
    It really p****d me off. Not only for me but for you.
    It proves to me our relationship has even more value…

    When you tell Jo your tales of charlatan marketers who are only interested in your money, it makes her want to hit people with her stick!

    At Lollipop, the relationship has to be right. If we’re not a good fit, we won’t work together.

    …you told me things about our business I did not know and I keep learning. I genuinely believe you would get as much satisfaction from us doing well as we would…

    Everyone trusts a lollipop lady (retired or not). But the perceptive viewer will notice that Jo is also a 1st dan black belt in goju ryu karate. And Jon is a 3rd dan.

    Black belt  lead generation
    lollipop lady circle leads

    So what? Why should YOU care about Lollipop's Black Belt Fire & Security Marketing skills?

    Well, the ethos behind being a lollipop lady is keeping people safe. And to achieve a black belt requires:

    • the desire to search for and learn from experts in all the necessary disciplines;
    • a steely determination to succeed;
    • AND a cunning plan!

    The Lollies invest all of that energy, passion, analysis and empathy into generating TRAFFIC, LEADS & CUSTOMERS for Fire and Security directors.

    And, since 2010, our Hi-Viz Fire & Security Marketing has generated leads and sales worth millions of pounds!

    Marketing, Lead Generation & Sales Testimonial

    What a year! It’s been a pleasure working with the Lollies. We’ve seen a 50% increase in our REG army. Next year will see a 30-40% growth from last year. The Lollies have played a massive part in the 2023 success. We are seeing enquiries and orders coming in as a direct result of your hard work. Would recommend you guys to anyone looking for Hi-Viz Security Marketing.

    Phil Clarke

    Director, CCTV Hire & Sales Ltd

    A "foot in the door" enquiry led to a £1m job

    Fire & Security Marketing & Lead Generation Testimonial

    “I would recommend them to everybody that I know, providing they were not my competition because they have done a fantastic job for our company.

    Success was 10-fold to what I expected. The enquiries are flowing in… including a job for £1 million”

    Ian Blake

    Managing Director, Blake Fire & Security Systems

    Fire & Security Lead Generation and Marketing Options To Suit All Budgets



    The Lollies get your Fire & Security message in front of the right people at the right time.

    Our proven 9 step system was perfected over a decade of SEO, lead generation and sales in the Fire & Security industry.

    Get more Traffic, more Leads and More Customers.

    Click the link below to talk to Jo about having Lollipop as your Fire & Security company’s marketing department

    Click to talk to Jo →



    Not all Fire & Security directors have the budget for the Lollies to be their Marketing Department.

    And so we couldn’t help EVERYONE

    … until now …

    A new concept in Lead Generation for the Fire & Security sector. Every Done With You Marketing box comes with a generous helping of Lollipop. That’s more than 10 years of hard-won Fire & Security marketing experience and knowledge. Built in!

    Click to talk to Jo about Marketing in A Box →



    Forget the marketing team, you or your admin can do all the work in 3 hours per week or less.

    A new concept in Marketing for Fire & Security companies. Every DIY Marketing box comes with a regular guiding hand from the Lollies based on our 10 years of industry experience.

    Prices from just £99+VAT/month. But, with just FIVE places available each month, you need to ACT FAST.

    Click to talk to Jo about Marketing in A Box →

    Best Security Website Design Testimonial

    A Public Sector Bid Consultant told me… ours is one of the best websites he has seen.
    He said he can easily see how it would entice people to move away from the big players and give us a go!
    I think that is quite an accolade… and it generated 5 enquiries in 5 weeks after launch

    Mike Silmon

    Director, DX3 Fire & Security Ltd

    A "foot in the door" enquiry led to a £1m job

    Trusted by Fire & Security companies for websites, lead generation and sales since 2010...