It used to be so simple to sell Fire & Security
Your company was everyone's favourite local installer. But then the internet ruined everything...
In 2019, competition is fierce and Fire & Security directors across the UK are FRUSTRATED by two things:
“I would recommend them to everybody that I know, providing they were not my competition because they have done a fantastic job for our company.
Success was 10-fold to what I expected. The enquiries are flowing in...”
MD, Blake Fire & Security Systems
"One of our clients who came direct from the website has just placed an order that takes them to just under £100,000 spend this year with us... that takes us to around £150,000 of new business...
If you'd told me that 10 months ago I'd have laughed. Bottom line - it works!"
MD, MPD Creative Ltd
“Jo & her Lollipop team have delivered a high quality service and achieved excellent results. They have a lot of experience and make it count where it matters.
Ultimately - business development is all about the outcomes and at Lollipop that’s what they focus on. Successfully!"
European Funded Programmes and UK Project Development
Dear Fire & Security Professional
It used to be so simple to sell Fire & Security systems. All you needed was an ad in the Yellow Pages and someone to answer the phone and the work just rolled in.
But then the INTERNET came along and RUINED EVERYTHING.
If you have ever attempted to advertise your Fire & Security services on the internet, you know how frustrating it can be. It can feel like you are standing at the edge of a big black hole and you’re emptying your bank account into that hole.
And you get nothing for it. Nothing except an empty wallet.
It is easier to get it wrong than right. Internet advertising is a minefield.
Every marketing expert wants to sell you their speciality.
They're all really good at what they do. But they don't understand that it takes a different approach to achieve the sales and marketing success you need.
Getting it wrong costs you time, money and effort. Getting it wrong means you will lag behind your competitors who get it right… Now there’s a nasty thought.
If you are reading this, you are probably concerned. A nagging doubt that grows. You trust these guys but… Where are your customers? Your leads?
Invariably, the website guy, marketing man, copywriter and printer have nothing to say. If you can even get them to return your messages!
And, eventually when your call is answered, everything is your fault! Your ad was wrong, the copy was boring or brand is uninspiring. Your expectations are unrealistic… But wasn’t it them who promised the earth?
Or… You are just plain wrong. Everything is FINE. Look at this squiggly graph. There’s loads of good stuff going on. You’ve got loads more impressions than last month. Everyone likes this Facebook/Instagram post. And look at your rankings, Google is showing your site for loads more searches. AND traffic is up!
How come your phone isn’t ringing then? If everything is working so well, where are my enquiries and site survey bookings? Eh?
But you can bet they would take the credit if you’d had a rush of customers. Hell yeah!
Well, you’ve not got much to show for your internet advertising.
You’re left sitting in your office. Miserable. Because you have literally no decent leads to follow up. There were one or two tyre-kickers who mentioned Google. You tried a couple of cold calls but the gatekeepers weren’t letting you in. And when you did get through to someone, the phone was slammed down so hard you could almost feel it miles away.
Whatever you try it is the same result.
No leads. No enquiries. No site surveys.
And of course, it’s worse. Because all the time your sales guys are kicking their heels, they are costing you money. You’re chucking out money left, right and centre.
And you’re getting the same thing.
No leads. No enquiries. No site surveys.
You had a go at working out whether your marketing people are doing their job right. You don’t understand the jargon but… you do know that your website isn’t showing up in searches as much as you’d like.
You really would expect your ad to be showing for Commercial Intruder Alarms, so why isn’t it?
Surely you should be there in the maps section?
And why aren’t you at the top of the page in the organics?
You don’t know why.
But you do know one thing. If the phone ain’t ringing, you’re not getting any sales. That is for sure.
It’s horrible. Hugely frustrating. And you’re sick to death of it.
Lollipop have been working with Fire & Security companies since 2010. For our very first client in the sector we built a website that generated hundreds of leads, enquiries and site surveys.
The results have been fantastic since optimising our website - one enquiry resulted in a project worth over £20,000.
Sales Manager, Spy Alarms Ltd, Sevenoaks, Kent
The website was a resounding success. Then when the owner was looking to sell the business it helped him get a better price. It was an asset with tangible rewards. Leads, enquiries and site surveys!
And the great news was, it was predictable. Thirty enquiries a month. Every month.
But more great news. It kept getting better. The more Lollipop love that website got, the more leads, enquiries and site surveys. Success kept on growing.
And that’s because we believe in continuous improvement. Success needs to grow. So that means more traffic, more leads and more customers the longer you stay working with us.
When that company was bought out, the new owner already had a digital marketing company in place. But he decided to keep us on and let the other company go. Why?
For one simple reason. We do the right thing not the easy thing. The other marketing company did not. They were difficult to get hold of. Never returned calls and when the going got tough, bailed!
Then we started working for the other Fire & Security companies the serial entrepreneur had acquired. This is where we cut our teeth in the Fire & Security sector.
But then everything changed…
We became HubSpot Partners in 2014.
And everything changed. We already had the means to bring in leads, enquiries and site surveys. But now we could measure everything.
Everything from the first visit to the website. The first form filled or call made. Every interaction through the sales process, e.g. when the quote was opened. How long the home or business owner spent reading it, even!
As for the sales guys… WOW! There’s so much information.
For instance, let’s say you’ve sent a batch of emails to current customers or prospects. Some of these click through to your website. HubSpot tells you when they are on the site.
Not just that they have been there this week. Nope. Live. You get a notification of when they are on your site. And which pages they are on!
Now’s the time for a happy coincidence phone call.
“Wow, what a coincidence. I was only just on your website!”
How cool is that!
The point is HubSpot gave us the power to do more. Measure what works. Make tweaks and improve results.
And that means, you guessed it…
More leads, enquiries and site surveys!
And it is not just marketing efforts you can improve. With HubSpot your sales process can be seen in close detail. You can measure if your leads and quotes are followed up properly. Ask yourself, do you know how well your leads are chased up?
Do you know what happens to the leads who are difficult to get hold of?
Do your staff try to get hold of them two, three or four times? Is it more or less?
All this activity can be tracked in HubSpot. And accessed in a few clicks.
Powered by HubSpot we honed our strategy into a 9-step process. And it is called Websites with TLC - Traffic, Leads & Customers. It works to turn a pointless website into a lead machine. We’ve been perfecting it for our clients in Essex. Now we are taking it nationwide.
For this client in Southend it has been fantastic.
We launched their new website at the start of 2017. As these things do, it took time to get going. But now we have brought in over 500 leads in two years. And the trajectory is up. The number of leads is increasing.
In fact, the biggest success is the continuous improvement. Year on year comparisons are phenomenal. For example:
Hi, I’m Jo and I’m Lollipop’s MD. We make Fire & Security companies successful. Because we iron out the bottlenecks and deliver leads.
As experienced specialists, Lollipop are the leading Growth Agency for Fire & Security companies in the UK. And we keep getting better.
We’re the company who invest $15,000 a year to belong to Perry Marshall’s Round Table.We get regular coaching from Mr Google AdWords, Perry Marshall, himself. But we also spend 4 days a year, in a room with other world class UK and European marketers figuring out how to make businesses better. We don’t just believe in continuous improvement for our clients. But for Lollipop too!
Try and find that level of commitment in any other UK marketing company specialising in the Fire & Security sector!
At Lollipop we are a Growth Agency for the Fire & Security sector.
We've learned the hard way that we CAN'T work with everyone.
It takes a special type of Fire & Security director. Someone who shares the same vision for continuous improvement and tangible growth. And who is willing to invest the time and money to see spectacular results.
So, we have some rules.
We only work with Fire & Security companies who:
Even then, we can’t guarantee that we can help you. It depends on your situation. So, lets schedule an evaluation. All you need to do is click on the button below. Then select a convenient time to book a call with Jo Shaer, Lollipop’s MD.
This form saves time messing around trying to sync diaries.
Of course, you could do nothing. Cross your fingers and hope for the best…
But, dear Fire & Security Professional, if you are tired of :
It is TIME to do something else…