Phil Clarke and the CCTV Hire & Sales team with their REG Army are our fabulous CCTV Tower Hire and Sales Case Study.
“We’re now getting genuine, high-quality enquiries from customers we never would’ve reached before. And they’re coming in steadily – not in overwhelming waves.” — Phil Clarke, CCTV Hire & Sales (2024)
Founded in 2014 by Phil Clarke, CCTV Hire & Sales has spent over a decade redefining what temporary CCTV security should look like. With more than 40 years in the security industry, Phil saw too many horror stories: vandalism, theft, equipment failure and systems that simply didn’t perform.
He launched the business with one mission: to build CCTV towers that deliver the kind of reliability and performance you’d expect from a permanent system — but available as a premium temporary solution. That mission lives on in the REG Army. You can find out more about what rapid deployment CCTV Towers can be used for here.
The towers evolved, the range grew, and by 2023 CCTV Hire & Sales had built up a fleet of 50 towers. Until then, their growth had been driven mainly by word of mouth and repeat orders from existing customers. But despite the quality of the product, brand visibility was low. Phil knew he needed something more — increased visibility to his target audience of installers and integrators, using proven digital marketing for Fire & Security companies.
The REG Army: A CCTV Tower Hire and Sales Case Study
We met Phil Clarke in February 2023 at the Security TWENTY 2023 Birmingham event, introduced by Carl at Fenix Monitoring who had seen our hi-viz LinkedIn work in action. Phil’s goal: to be seen everywhere by installers and integrators.
We told him: “If you want to reach installers, you need to be at The Security Event.” So he booked a stand, refined his message, and we spent six weeks building visibility on LinkedIn — even coining the name: the REG Army, using principles from our LinkedIn for Fire & Security sales guide.
By the time TSE rolled around, people were already saying: “I saw you on LinkedIn.”
Reaching Fire & Security Installers and Facilities Managers
Phil then upgraded his website to match the message. With 12 weeks before TSE 2024, we ensured his stand — and LinkedIn presence — made the REG Army impossible to ignore.
Website enquiries began flowing. The REG Army now includes over 150 units available for CCTV Tower hire. For long-term needs, customers can also buy CCTV towers outright with ongoing maintenance support.
In December 2024, REG100 was deployed with a golden wrap to mark the milestone.
How the REG Army Doubled in Size
In two years, the REG Army went from 56 to 112 towers.
- 📦 50+ new CCTV Towers deployed in 2 years
- 💷 £250 per week average rental per tower
- 📆 52 weeks a year rental revenue
- 📈 Result: £650,000+ in new recurring annual rental income
- 🔁 Plus, ongoing maintenance revenue from tower sales
- 💡 Total marketing spend: £35,000
- 🔥 ROI: 17x — and still growing
And they’re still growing… In November 2025, REG200 is getting closer and closer.
What Drives the REG Army’s Success
We helped shape and promote a no-brainer guarantee — making it easier for buyers to say yes without hesitation. And we helped them realise the power of promoting what sets them apart — like next-day deployment and the benefits of Rapid Deployment CCTV.
Phil’s leads didn’t flood in overnight. But they were the right leads. Many prospects saw the brand on LinkedIn, then later Googled the business and got in touch through the website or by phone.
Here’s what powered the transformation:
- Clear product-market fit
- Flexible hire and purchase options
- Targeted messaging for installers, integrators and facilities managers — grounded in a solid Fire & Security marketing strategy
- A stonking guarantee that builds trust
- Consistent, brand-led visibility on LinkedIn
- Built-in success tracking through tower REG numbers
The Future: From Word of Mouth to Market Domination
With REG200 around the corner, the next milestone is already in sight — and the REG Army shows no signs of slowing.
If you’re a Fire & Security supplier — or serve the sector — and want to go from being the industry’s best-kept secret to its most visible expert, let’s talk.
We’ll help you build the kind of brand people recognise, remember and reach out to — and drive more lead generation for Fire & Security companies.
Get in touch to find out more about our Hi-Viz Fire & Security Visibility Engine™
