Up-Check
Category: Marketing for Fire & Security
How Security Companies Get Customers
Most security companies grow through referrals. A customer recommends you to another business. A facilities manager moves jobs and brings you into the new organisation. A contractor you’ve worked with before introduces you to a new project. For many installers this works well for years. Referrals produce reliable work and long-term relationships. But referrals have two problems
How Fire Alarm Companies Get More Customers (Without Relying on Referrals)
When Armoury Security + Fire started out, it was a locksmith shop on the high street in Eastbourne. Over four decades, the family business grew generation by generation through word of mouth because of their great customer service. Then they diversified… first into security, then into fire. They accumulated hard-won qualifications: Master Locksmith, BAFE, NSI Gold third party certification for fire and for security. Their engineers knew their trade inside out. But their website was a single page that showed almost none of it. With their sons joining the business, the company needed more work. It couldn’t rely on word of mouth that created workload peaks and troughs… the feast and famine cycle… so Lee and Sandy needed to know how fire alarm companies get more customers without relying on referrals alone.
Why Most Fire & Security Companies Struggle to Win Work
Many Fire & Security company owners believe the reason they struggle to win consistent work is competition. They focus on what competitors are doing rather than understanding why fire and security companies struggle to win work in the first place.” They assume other installers are:
How to Increase Fire & Security Sales (Without Just Generating More Leads)
Most Fire & Security company directors think they have a lead problem. The phone isn’t ringing as often. There are fewer emails in the inbox. Contact form enquiries seem to have slowed down. Sometimes there’s data behind that feeling. But often there isn’t. Many companies don’t track enquiries closely – it just feels quieter than it used to. And they need to increase their Fire & Security sales.
How to Sell More Fire & Security Installs (And Avoid “Let Me Think About It”)
Every Fire & Security installer has heard it. You’ve explained the system. You’ve talked through the options. You’ve sent the quote. And the customer says: “Let me think about it.”
How Much Should Fire & Security Companies Spend on Marketing
Discover how much successful Fire & Security companies spend on marketing, why it works, and how to build a marketing budget that fuels growth. Ian from Blake Fire & Security Systems had to sit down and take a deep breath when he saw our marketing proposal. “Those are scary numbers!” The question of how much Fire & Security companies should spend on marketing comes up in almost every conversation we have with installers looking to grow.
F&S Man