Author: Jo
Marketing for Certified Fire & Security Companies at The Security Event 2027
The Security Event 2027 returns to the NEC Birmingham on Tuesday 27 to Thursday 29 April and the Lollies are looking forward to exhibiting for the fifth year in a row and our second on stand 5/A90. As usual, the event will bring together manufacturers, distributors, monitoring stations, software developers and equipment specialists from right across the industry. Everyone hoping to catch the eye of the installers and end users who will be walking the floor to see what is new, meet suppliers and work out who they can trust. And it’s not just security! The Fire Safety Event runs next door at the same time, so the fire safety crowd come down the ramp to have a look too. Which makes it one of the most important rooms in the sector to be visible in. Our message for The Security Event 2027 is simple.
ACS or NSI? What Security Buyers Are Actually Looking At
A plain-English guide to the two kinds of security certification: ACS vs NSI… and why the same company can be certified for one and not the other. Picture a security company that turns up with everything in order. The guards are SIA licensed. The directors are vetted. The firm holds ACS approval and will happily show you the certificate. Then they fit your CCTV and access control… and there is no certification covering any of that work at all. That is not a rogue operator cutting corners. It is a normal, well-run business that holds the certification for one thing it does and not the other. And it catches buyers out constantly, because most people assume one security certificate covers the whole company.
Fire & Security Leasing: You’re Not Losing to a Better Price. You’re Losing to a Better Frame.
A facilities manager sees an advert from a national provider. New CCTV system. Remote monitoring included. Spread the cost with manageable monthly payments. They do not think, “That sounds like leasing.” They think, “That sounds manageable.” It feels familiar. Modern. Low-risk. More like software, a phone contract or a subscription than a traditional capital purchase.
Facebook Privacy Settings for Fire & Security Directors
You may want your Fire & Security company to have a Facebook Business Page. That does not necessarily mean you want to be on Facebook yourself. We know Fire & Security company directors whose businesses have Facebook Pages while their own personal profiles are deliberately locked down. Their personal profile is personal… it’s private. The company Page belongs to the business.
ISO Certification for Fire & Security: The Marketing Advantage
Why do some Fire & Security firms win £200k+ tenders while others scrape by on small installs? The difference is often one line in the tender pack: ISO certification.