Mar 14, 2026 | Industry Insights, Electronic Security, Fire Protection, Marketing for Fire & Security
Every Fire & Security installer has heard it. You’ve explained the system. You’ve talked through the options. You’ve sent the quote. And the customer says: “Let me think about it.” It sounds polite. But most of the time it really...
Mar 10, 2026 | Marketing for Fire & Security, Industry Insights
Discover how much successful Fire & Security companies spend on marketing, why it works, and how to build a marketing budget that fuels growth. Ian from Blake Fire & Security Systems had to sit down and take a deep breath when he saw our marketing proposal....
Feb 25, 2026 | Industry Insights, Electronic Security, Marketing for Fire & Security
Mention the phrase “recurring revenue for fire and security installers” and most people in the industry will immediately think of maintenance contracts. Maintenance is familiar. It’s what customers expect to be offered after an installation. And on paper,...
Feb 10, 2026 | Marketing for Fire & Security, Industry Insights
Customer Journey Mapping for Fire and Security companies is one of the most powerful ways to improve service, reduce friction and make sure your marketing reflects how you actually work. Because if you’ve never walked through that journey from your customer’s...
Feb 6, 2026 | Industry Insights, Marketing for Fire & Security
It’s not enough to exist online — especially in a competitive sector like Fire & Security. If your website has pages full of keywords but no clear message, no real engagement and no enquiries, you’re not alone. Many Fire & Security companies are...
Jan 13, 2026 | Industry Insights, Compliance & Certification, Marketing for Fire & Security
Proving installer competence is no longer optional – it’s the foundation of trust in Fire & Security. And it is now a legal requirement, set out in Regulation 11F of the Building Regulations 2010. This Act has changed how we think about competence. That...
Dec 15, 2025 | Marketing for Fire & Security, Electronic Security
Most Alarm Receiving Centres are operationally strong but digitally invisible. Fenix Monitoring wasn’t just quiet online – they were effectively unseen. They weren’t getting any enquiries through their website at all. They weren’t being understood. They weren’t...
Dec 9, 2025 | Electronic Security, Industry Insights, Marketing for Fire & Security
A Hidden Piece of Family History While rummaging through some old photo albums, I came across a faded picture of an exhibition stand labelled “G-tron.” It showed early electronic equipment—some of which looked remarkably like PIR sensors. At first, I...
Nov 26, 2025 | Electronic Security, Marketing for Fire & Security
Phil Clarke and the CCTV Hire & Sales team with their REG Army are our fabulous CCTV Tower Hire and Sales Case Study. “We’re now getting genuine, high-quality enquiries from customers we never would’ve reached before. And they’re coming in...
Nov 21, 2025 | Marketing for Fire & Security, Industry Insights
The Challenge: Why Inbound Marketing Was Essential If you’re in Fire & Security and your phone isn’t ringing, your website might be to blame. In a crowded local market, even a solid reputation can’t carry you anymore — not when you’re up against...
