Apr 21, 2026 | Marketing for Fire & Security, Electronic Security, Industry Insights
Most security companies grow through referrals. A customer recommends you to another business. A facilities manager moves jobs and brings you into the new organisation. A contractor you’ve worked with before introduces you to a new project. For many installers...
Apr 15, 2026 | Fire Protection, Electronic Security, Industry Insights
How many Fire & Security quotes have you sent this year that never received a reply? £10,000… £50,000… £100,000 worth? Most installers have been there. You carry out a site survey, prepare a proposal, send the quote — and then silence. The instinct is to assume...
Apr 12, 2026 | Fire Protection, Industry Insights, Marketing for Fire & Security
When Armoury Security + Fire started out, it was a locksmith shop on the high street in Eastbourne. Over four decades, the family business grew generation by generation through word of mouth because of their great customer service. Then they diversified… first...
Apr 10, 2026 | Compliance & Certification, Electronic Security, Fire Protection, Industry Insights, Marketing for Fire & Security
Many Fire & Security company owners believe the reason they struggle to win consistent work is competition. They focus on what competitors are doing rather than understanding why fire and security companies struggle to win work in the first place.” They...
Apr 5, 2026 | Industry Insights
Not long ago, we worked with a Fire & Security company going through our Find The Gaps process. One of the first things the owner told us was this: “We don’t want to do maintenance contracts. We only want installation work.” In his view, service...
Mar 19, 2026 | Marketing for Fire & Security, Industry Insights
Most Fire & Security company directors think they have a lead problem. The phone isn’t ringing as often. There are fewer emails in the inbox. Contact form enquiries seem to have slowed down. Sometimes there’s data behind that feeling. But often there...
Mar 14, 2026 | Industry Insights, Electronic Security, Fire Protection, Marketing for Fire & Security
Every Fire & Security installer has heard it. You’ve explained the system. You’ve talked through the options. You’ve sent the quote. And the customer says: “Let me think about it.” It sounds polite. But most of the time it really...
Mar 10, 2026 | Marketing for Fire & Security, Industry Insights
Discover how much successful Fire & Security companies spend on marketing, why it works, and how to build a marketing budget that fuels growth. Ian from Blake Fire & Security Systems had to sit down and take a deep breath when he saw our marketing proposal....
Feb 25, 2026 | Industry Insights, Electronic Security, Marketing for Fire & Security
Mention the phrase “recurring revenue for fire and security installers” and most people in the industry will immediately think of maintenance contracts. Maintenance is familiar. It’s what customers expect to be offered after an installation. And on paper,...
Feb 10, 2026 | Marketing for Fire & Security, Industry Insights
Customer Journey Mapping for Fire and Security companies is one of the most powerful ways to improve service, reduce friction and make sure your marketing reflects how you actually work. Because if you’ve never walked through that journey from your customer’s...
