Oct 19, 2025 | Industry Insights, Marketing for Fire & Security
Ask any Fire & Security business what’s holding them back and one answer comes up again and again: “We can’t find enough engineers.” This Fire and Security engineer shortage is creating a ripple effect across the industry – not just for hiring, but for marketing...
Oct 10, 2025 | Industry Insights, Marketing for Fire & Security
So here’s something I didn’t expect to write: I got an E on a security test. Not a driving test. Not a French GCSE. A test to see if I had what it takes to be an ARC Operator at Arc Monitoring. And I failed. Spectacularly. And you know what? It was brilliant. The test...
Sep 29, 2025 | Marketing for Fire & Security, Industry Insights
Too many Fire and Security companies struggle with scattered marketing because they don’t have a real business growth strategy. On a call with a potential customer talking about the marketing strategy of their existing agency… “They come in now and again,...
Sep 27, 2025 | Marketing for Fire & Security
Choosing Fire & Security keywords the right way is crucial if you want your ideal customers to find you online. But here’s the truth: most Fire & Security companies guess their way through it. They either pick the most obvious words… or leave it to...
Sep 23, 2025 | Marketing for Fire & Security, Compliance & Certification, Industry Insights
Trust and compliance are non-negotiable in the Fire & Security industry. Customers and businesses depend on independent certification, professionalism and integrity when choosing providers. Yet, too often, bold but unsubstantiated claims undermine credibility...
Sep 22, 2025 | Uncategorised
Why Cold Calling Could Cost Your Fire & Security Business Thinking of using cold calling to generate commercial or home security leads? Be careful—it could cost you more than just your time. Whether you’re targeting homeowners or businesses, there are...
Sep 17, 2025 | Marketing for Fire & Security
Are you a Fire and Security Director or Sales Professional who wants to use LinkedIn to increase sales? Then you need to know how to create a LinkedIn profile that attracts your ideal customers. And helps them to want to connect with you. And view you as a trustworthy...
Sep 15, 2025 | Marketing for Fire & Security
Will they know if I disconnect or remove a Fire & Security connection on LinkedIn? This is the #1 question that I get asked when I train Fire & Security professionals to use the LinkedIn platform. I get it! You connected with that engineer from another...
Sep 12, 2025 | Marketing for Fire & Security, Industry Insights
Introduction: Why Fire & Security Firms Need a Smarter Marketing Approach You’ve earned your reputation the hard way: on-site, on time and always compliant. But online? You’re practically invisible. Your best prospects are slipping away to slicker competitors...
Sep 11, 2025 | Marketing for Fire & Security, Industry Insights
If your Fire & Security company isn’t showing up on Google Maps — or worse, you’re there but being ignored — chances are your reviews (or lack of them) are to blame. Google reviews aren’t just nice to have. Today, they’re one of the most powerful...
