Thinking of selling your Fire & Security company in the next 1–5 years? The truth is, the better prepared you are now, the more your business will be worth when the time comes. And as buyers become more selective, it pays to stand out. Since 2010,...
LinkedIn is a goldmine for Fire & Security professionals. Whether you're an installer, a company director or a business development manager, LinkedIn gives you direct access to the decision makers who need your services. Yet so many Fire & Security companies fail to...
Most Fire & Security professionals have heard it before: “We already have someone doing our maintenance contracts, thanks.” It can feel like an impossible wall to break through. But what if it wasn’t? What if you could position yourself so that when their current...
Marketing Works. But Only if You Can Deliver. At Lollipop, we help Fire & Security businesses stand out and win work with trust-building marketing. But more and more often, we hear the same thing from our clients: "We can’t grow because we can’t find the engineers to...
We’re excited to announce that Lollipop will be exhibiting at The Security Event (TSE) 2026 in Birmingham. This will be our fourth year running at the UK’s flagship Fire & Security exhibition. This marketing investment in real-life trade Fire & Security shows is a...
Imagine waking up to a £3k lead sitting in your inbox – all because your website appeared in the right search at the right time. That’s the power of SEO for Fire and Security companies. One of our Fire & Security customers got a domestic enquiry for CCTV equipment...
ISO Certification: The Hidden Marketing Weapon in Fire & Security Why do some Fire & Security firms win £200k+ tenders while others scrape by on small installs? The difference is often one line in the tender pack: ISO certification. ISO is not just about ticking...
Fire and Security trade shows are a great way for any Fire or Security company to make a splash in the UK market. They could be your secret weapon to outshine your competitors. Hardly new but the benefits are potentially huge and could blast your Fire & Security...
