We’re excited to announce that Lollipop will be exhibiting at The Security Event (TSE) 2026 in Birmingham.
This will be our fourth year running at the UK’s flagship Fire & Security exhibition.
This marketing investment in real-life trade Fire & Security shows is a testament to our ongoing commitment to helping installers, monitoring stations, guarding companies, fire & security distribution, software and manufacturers and fire safety specialists grow their businesses.
- 📅 When: Tuesday 28 April to Thursday 30 April 2026
- 📍 Where: NEC Birmingham
- 🎤 Why attend: The Security Event brings together thousands of Fire & Security professionals, manufacturers, and solution providers.
It’s the perfect place to connect with the Lollipop team, hear real case studies of ROI-driven marketing and see how our Fire & Security Visibility Engine™ helps companies win more installation and maintenance contracts, monitor more cameras and protect more sites.
You can also meet fabulous industry speakers like Satia Rai, the COO of IPSA (International Professional Security Association)
Fire & Security Marketing Experts Lollipop with Satia Rai TSE Speaker
Industry organisations like the NSI, SSAIB and the BSIA also have stands at The Security Event. And on the NSI stand you can have your photo taken with one of their owls. Old-timer, Cash, and new kid on the block, Locky! Or, of course, talk with CEO, Richard Fogelman.
Fire & Security marketing experts Lollipop with Richard Fogelman CEO of the NSI at The Security Event
Last year, our neighbours were the fabulous team from SSAIB and the Lollies had a splendid time discussing the ecosphere of Fire & Security with all the different bodies, plans and standards it incorporates with Steve Lampett.
Fire & Security Marketing Expert Jo Shaer with Paul Phillips (CEO) & Steve Lampett (Technical Manager ) of the SSAIB
Plus, just a short walk up the ramp and into the adjoining hall is the Fire Safety Event, where you can see Fire Industry stalwarts like the FIA
And, of course, there are a miriad of other stands at both The Security Event and The Fire Safety Event. No stone is left unturned. From:
- Monitoring stations like Fenix Monitoring and Arc Monitoring
- Software developers like DeepAlert
- Equipment manufacturers like Ciqurix Video Flame Detection
- Equipment hirers like CCTV Hire & Sales
- Distributors like DVS, Nimans and Satsecure
Fire & Security Marketing Experts at The Security Event
CCTV Hire & Sales — Towers Doubled
At TSE 2023, CCTV Hire & Sales exhibited for the first time alongside Lollipop. By 2024, visitors were already saying: “We recognise your brand — you’re all over LinkedIn.”
By TSE 2025, results spoke for themselves: the REG Army of Towers doubled in size, from 55 units in 2023 to 112 towers in 2025.
That growth wasn’t luck. It came from ROI-driven campaigns delivered before, during and after each Security Event.
Fire & Security Marketing Experts Lollipop with REG111 of CCTV Hire & Sales at TSE 2025
Fire & Security Marketing Experts in Action at The Fire Safety Event
Ciqurix — From Last-Minute Panic to Show Success
Weeks before The Fire Safety Event 2025, Ciqurix Video Fire Detection had no marketing plan – their previous agency had done nothing. They turned to Lollipop.
Within days, our campaigns gave Ciqurix visibility across the official event page and Jo’s LinkedIn profile, reaching thousands of Fire & Security professionals.
The impact was immediate: one installer replied, “I have just the client for this,” and was one of the first to visit the Ciqurix stand when doors opened. At the show, the Lollipop team kept driving visitors to Ciqurix, CCTV Hire & Sales and other client stands.
That’s the difference between “just turning up” at an exhibition, or “just doing marketing” – and having a partner who knows how to make the most of Fire & Security events before, during and after the show.
Fire & Security Marketing Experts Lollipop with Steve Wesley and Alan Chatterton of Ciqurix Video Flame Detection at The Fire Safety Event 2025
Why Fire & Security Companies Trust Lollipop at Industry Events
Because we speak compliance, we understand ROI and we know how to turn exhibitions into sales opportunities.
Come and visit us at Stand 5/A90 — or book a strategy call with one of our Fire & Security Marketing Experts to discuss how to generate more leads, contracts and ROI in 2026.
