Fire and security pricing decisions shape your margin more than almost anything else in the business — yet they are one of the most consistently overlooked areas we encounter when working with installers. Most Fire & Security companies focus on one number:...
Fire & Security profit is rarely the problem owners expect it to be. Most expect that doing more marketing and winning more work will resolve it. More installs. More engineers. More projects on the board. And yet, for many Fire & Security companies, the busier...
Many Fire & Security companies experience the same pattern. One month the phones won’t stop ringing. Engineers are fully booked, subcontractors are needed and deadlines are tight. The next month feels completely different. Quotes slow down. The pipeline...
Every installer notices it eventually. Fire security enquiry conversion rates vary wildly — and the reason is rarely what installers expect. Some enquiries feel straightforward from the very first conversation. The buyer already knows what they want. They’ve checked...
If your website says your team is "certified" to inspect fire doors, do you know exactly what that means? More importantly: does your reader? This summer, our MD Jo Shaer was appointed as one of the Responsible Persons for her apartment block after an RTM (Right to...
You're not just being asked to BE competent — you're being asked to prove it. Most installers don't think about fire safety competence like that — and most Responsible Persons don't realise they're expected to. As an installer, you train. You gain experience. You do...
Most security companies grow through referrals. A customer recommends you to another business. A facilities manager moves jobs and brings you into the new organisation. A contractor you've worked with before introduces you to a new project. For many installers this...
How many Fire & Security quotes have you sent this year that never received a reply? £10,000… £50,000… £100,000 worth? Most installers have been there. You carry out a site survey, prepare a proposal, send the quote — and then silence. The instinct is to assume...
When Armoury Security + Fire started out, it was a locksmith shop on the high street in Eastbourne. Over four decades, the family business grew generation by generation through word of mouth because of their great customer service. Then they diversified... first into...
Many Fire & Security company owners believe the reason they struggle to win consistent work is competition. They focus on what competitors are doing rather than understanding why fire and security companies struggle to win work in the first place." They assume...
