Calling Fire & Security Installers... How are you going to win More Work, More Often?
Your next contract doesn’t come from tapping your foot, hoping for referrals... that never come.
It comes from standing out in a packed market and showing off what built your reputation in the first place.
The kind of service that impresses decision-makers who care about compliance, reliable systems and support that earns their trust.
Think your reputation deserves better marketing? So do we.
If you're NSI Gold, SSAIB or BAFE certified, find out how we can help your installation business grow.
Apply for the Fire & Security Visibility Engine™
The Challenges Fire & Security Installers Face
But the truth is, without a marketing plan, even the best third-party certified installation teams struggle to get noticed – or to grow.Word of mouth gets you so far… but it can dry up fast. Referrals alone won’t build the business you know you deserve.
You’re bidding for tenders… against bigger firms with flashier websites, deeper pockets and marketing teams who don’t understand compliance like you do.
Compliance is your baseline. Clients expect it – but it won’t win you new contracts on its own.
And your engineers? They don’t want empty diaries. Feast-and-famine cycles – flat out one week, quiet the next – don’t keep a business stable. Even installers who stay consistently busy aren’t always growing. Repeat clients and referrals keep the lights on, but they don’t build the future.
Whether you’re NSI Gold, SSAIB or BAFE approved, you’ve already earned trust. Now it’s time to turn that trust into visibility, qualified leads and steady growth.
How We Help Fire & Security Installers To Grow
We specialise in helping Fire & Security installers attract the right clients, win better contracts and grow with confidence.
Our fire and security installer marketing services are tailored for third-party certified businesses like NSI Gold, BAFE or SSAIB-approved firms.
Digital Marketing
Done-for-you digital marketing, built to win trust, generate leads and improve discoverability in AI search.
Lead Generation
Lead generation campaigns that attract the right customers — with AI-backed tools to reach decision-makers faster.
Sales Support
From call scripts to follow-up strategies — plus insights from AI tools to help you close more deals.
Website Design
Websites that show your credibility, prove your compliance and help you get found in AI search results.
And because no two installers are the same, we offer three clear ways to work with us – from
Done For You marketing to DIY support.
Scroll down to see how our Fire & Security Visibility Engine™ and
Black Belt Sales framework work in practice.
Why Choose Lollipop for Installer Marketing?
Lollipop specialises in Fire & Security installer marketing for the GOOD GUYS in the sector:
the NSI, SSAIB and BAFE certified businesses who do things right.
We turn your hard-earned compliance and reputation into visibility with the right people – and serious lead generation – so you can win more contracts and build business relationships that stand the test of time.
With over 15 years of Hi-Viz marketing experience in Fire & Security, we’ve developed our own proven frameworks:
Fire & Security Visibility Engine™ and
Black Belt Sales framework.
These methodologies are designed to power up your marketing, maximise your reach and drive measurable growth.
That’s why we’re trusted across the industry – as NSI Associate Consultancy Programme members (#41) and proud associate partners of BSIA, FIA, Fire Aware and ASC
- We know the Fire & Security industry inside out
- We’ve helped installers land six-figure contracts through smarter marketing and sales support
- We combine fast wins with long-term strategy
- We’re flexible on budget and focus—we’ll meet you where you are
- We future-proof your marketing with strategies built for AI-driven search, not just yesterday’s SEO tricks
If you're serious about growing your fire and security business—and ready to fix inconsistent marketing or underperforming websites—we're your team.
Real Results For Fire & Security Installers Like You
Proven Outcomes for Real Clients
We don’t just talk the talk — here are some of the wins our installer clients have achieved with us:
- Armoury Security + Fire: From zero enquiries to a steady stream of new leads converting to sales.
- Blake Fire & Security: £211k pipeline in year one with an outlay of about £40k, followed up with a single £1m contract win – 9 years on, we’re still driving growth.
- Multiple installers: Ranking on page one for high-intent keywords within months.
“We were sceptical at first… now we trust the Lollies completely.” – Armoury Fire & Security
Installer Spotlight: Armoury Security + Fire
Lee from Armoury wasn’t sure at first. Like many installers, he was sceptical. But one strategy call changed everything:
“That call was inspiring. We wanted to sign up immediately.”
Eight months later?
“These guys are directly responsible for many new enquiries which have been converted to sales by us.”
His son Ben agrees:
“Lollipop have been so helpful. Constantly supportive, always updating us on how our leads are coming in and how we’re performing. Armoury is growing — and it’s largely thanks to Lollipop.”
Oh, and the new website?
“It looks fantastic.”
Installer Spotlight: Blake Fire & Security
Ian Blake didn’t need convincing that digital marketing was the future — he just needed the right partner.
“We met at a networking breakfast. A few months later, he messaged: ‘Do you do that digital marketing stuff? Want to come to my office for a proper chat?’”
At the time, Blake Fire & Security were getting “nothing” from their website. Ian was fed up with relying on in-person networking just to generate new work.
“That sounds like a lot of money…”
He winced when he saw the Growth Plan:
“But I’ll let you know in 3 days.”
The following week, we started work. In that first year, Ian invested “£40k” into Lollipop’s digital strategy — and saw a “£211k pipeline” open up as a result.
“And that’s only the first year,” Ian said.
But the gains didn’t stop there. During that process, Ian became aware of critical “gaps in his sales process” — and we helped him close them. One example? The coherent telephone strategy he’d been trying to implement for years. Lollipop embraced it, and helped make it real — including the change management needed to get the team on board.
Ian “gets” the cumulative power of what the Lollies do. One fire extinguisher job? It can open the door to annual maintenance, installs, upgrades — and multi-year relationships.
In fact, one small school job turned into a “£1m+ contract”.
Another major company found them via the website:
“We looked at your website and saw what we wanted — a trustworthy, reputable, family-run business.”
They made Blake’s their “primary contractor” for installations, upgrades and remedials.
“Nine years later”, the Lollies are still generating leads for Blake’s — and now helping them bring their digital presence into the AI age.
We’ve been helping Fire & Security Installation companies grow online since 2010
All the Tools Fire & Security Installers Need — Without the Overwhelm
Find The Gaps
Who What Why
Link Building
AI and Automations
Blogging
Why Our Process Works (When Others Don't)
Most Fire & Security businesses don’t need more marketing – they need clarity.
Especially after wasting time, money and trust on the generic stuff.
They need the right message, in front of the right people, at the right time.
That’s what our Fire & Security Visibility Engine™ is built to deliver.
Because here’s the truth: most marketing fails before it even starts.
It’s too vague. Too generic. Too much about the company – not enough about the customer.
And most marketers?
They don’t speak Fire & Security.
They don’t understand the importance of the word “competent” when someone chooses a contractor – or the emotional weight a Responsible Person carries trying to do the right thing.
We do. And that changes everything.
Our Fire & Security Visibility Engine™ doesn’t start with content.
It starts with clarity.
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Find The Gaps – a deep audit of your visibility, message and missed opportunities.
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Who What Why – a sharp framework that defines your ideal customer, core offer and unique edge.
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Strategic Growth Plan – shaped by our Black Belt Sales Framework, prioritised for action.
From there, we bring the plan to life:
Building the right audience. Creating specialist content. Showing up consistently – so you become the go-to.
That’s how we turn trust into traction.
And reputation into revenue.
Ready to see what’s holding you back?
Book a call with Jo to find out if the Fire & Security Visibility Engine™ is the right fit for your business.
Book a free Visibility Call with Jo — no pressure, no jargon, just clarity on what’s working (and what’s not) in your fire & security marketing.
Fire & Security Lead Generation and Marketing Options To Suit All Budgets
DONE FOR YOU MARKETING & LEAD GEN
For Fire & Security directors who just want it sorted – properly.
You’ve already paid for a new website… but 18 months later it’s still not live because the words never got written. You just haven’t had the time.
Or you know you should be visible on social media – but either you don’t know what to write, or you just never have the time to do it consistently.
We do it all for you. From strategy and messaging to digital marketing and lead gen – all delivered through the Fire & Security Visibility Engine™, powered by our Black Belt Sales Framework.
You get genuine enquiries landing in your inbox. All you have to do is turn them into sales – including recurring maintenance contracts that boost your long-term revenue.
More traffic. More leads. More customers. Done for you.
DONE WITH YOU MARKETING STRATEGY & SUPPORT
For Marketing Managers who can’t do it all alone.
You’re juggling events, socials, website updates, chasing designers – and somehow still expected to write the strategy too?
It’s too much. You’re spread too thin. You’re overwhelmed.
That’s where the Lollies come in. We work alongside you as your expert team extension. You stay in control – we bring the strategic thinking, structure and extra pair of hands that make sure the marketing actually gets done.
With Lollipop on your side, you’re not guessing. You’re using the Fire & Security Visibility Engine™, powered by our Black Belt Sales Framework – so every bit of support is aligned to your goals and designed to attract the customers you actually want.
Pick the parts you need help with – and we’ll plug in where it matters.
Support when you need it. Strategy you can trust. Results your directors will love.
DIY MARKETING WITH A PLAN THAT WORKS
For Fire & Security companies with more motivation than money.
You don’t have a big marketing budget – but you do know you need to start doing something.
We’ll build you a practical, proven Growth Plan using the Fire & Security Visibility Engine™ – so you know exactly what to say, where to say it and how to start showing up online with purpose.
It’s all built around our Black Belt Sales Framework, so you avoid costly mistakes and stop wasting time on stuff that doesn’t work in Fire & Security.
Just one thing: it can only succeed if you actually do the work. It’s for doers, not dabblers – and definitely not for those who want Done For You results on DIY prices.
With the right plan, even limited time and budget can go a long way.
You bring the action – we’ll bring the plan.
Ready to build real growth into your fire & security business?
FAQs from Fire & Security Installers Like You
What makes Lollipop different from other marketing companies?
We’ve worked exclusively with Fire & Security companies for over 15 years.
We know your market, your competitors and the unique compliance hurdles you face.
Everything we recommend has been tested on our own business first – and proven across dozens of installers.
We’re not guessing. We know what works, and what doesn’t.
Can you track results?
Yes – if you’re willing to track them.
We can show you what traffic is coming in, where leads are being generated and what actions are being taken.
But we can’t track what your team won’t record.
If your sales process is manual or inconsistent, we’ll flag it – and help you fix it in Phase 1 of the Fire & Security Visibility Engine™.
How do you know what’s wrong with our current marketing?
We usually spot the issue within minutes.
We’ve seen the same patterns over and over again.
Maybe your website doesn’t build trust. Maybe you’re invisible in search. Maybe your leads drop off at follow-up.
We map the whole thing in Phase 1 – so you don’t waste time or money fixing the wrong thing.
And if we can’t help, we’ll tell you straight.
How will we know it’s working?
We’ll agree what success looks like – and track progress wherever possible.
But let’s be honest: most installers don’t track leads properly.
Simpro, Uptick and other tools don’t log interest until someone books a site survey.
That’s why Phase 1 starts with Find the Gaps – so we can spot issues, fix them and set you up for results you can actually see.
Do we need everything in place before we start?
No – but we’ll never let you start blind.
If you’re not third-party certified, don’t have follow-up systems or don’t know your numbers, we’ll tell you.
Phase 1 exists to build the foundation. You’ll get a Growth Plan that prioritises what matters.
Because good marketing won’t fix a broken back end.
What if our sales process is messy?
That’s common – and fixable.
We’ve helped dozens of Fire & Security companies go from disorganised to scalable.
Phase 1 exposes the leaks in your lead handling, sales follow-up and internal comms.
We’ll help you fix what matters – and support your sales team directly if you have one.
Do you work with just anyone?
No. We’re not interested in tyre-kickers or companies chasing the cheapest leads.
If you’ve been in business 3+ years, have 10+ commercial clients, a £350k+ turnover and all your third-party certifications – we know how to grow you.
And if you’re not quite there yet? We’ll tell you exactly what to fix first.
Trusted by the Fire & Security industry for websites, lead generation and sales since 2010...
