Will Inbound Marketing Work For My Business?
Considered buying process? Inbound will work!
Inbound Marketing is most effective for those products and services which require a lot of research in order to justify the purchase. For example, to:
- understand the need for that product or service,
- compare all the alternatives
- investigate the consequences if no action was taken at all
Your company is probably not a good fit if you sell small transactional items because there is not a lot of research required, whereas, if your product is an expensive piece of machinery or equipment, this joined up strategy makes perfect sense.
Confused? See below for examples where our partners needed more than just a website.