Since 2010, Lollipop has generated millions of pounds worth of leads and enquiries for Fire and Security companies. Our potent marketing formula combined with industry experience and cutting-edge software is unstoppable!
Websites with TLC has 9 distinct steps, working through three phases – Build, Promote and Grow.
It's not a magic button, but it does make magic happen. There are two factors involved:
This is perfect for your Fire & Security company if:
The Build phase covers the foundational work. It sets up your business for success. Starting with a thorough analysis of the current situation, we then assess your USP and marketing message. Finally, marketing campaigns are planned. On completion, you have a joined-up digital marketing strategy
bespoke to your business goals.
Many Fire and Security companies think the job is done once the website goes live. This is a big mistake. To keep Google interested there must be regular activity on your website.
The Promote phase makes sure this happens. Making your company unmissable and generating the leads your company needs.
Promotion uses three steps to bring the right people to the site, engage them and encourage them to buy from you.
What if they don't buy first time? Remarketing ads on Facebook and Google revive interest and prompt a return visit.
Importantly, we don’t focus solely on people ready to buy. Instead, we target an untapped market segment your competitors ignore. That is… your ideal clients researching before buying.
These are the people doing their homework before choosing their favourite installers. The questions they ask, your website answers!
The Grow phase consolidates and scales the initial marketing success. Using the HubSpot CRM we
align sales and marketing, so you close more deals.
It is tricky to get your marketing ducks in a row, right from the off. Therefore, we’re always looking to get even better results. Everything is measured, tested and improved. That means, blog post topics, the ads, landing pages, emails… everything.
To ensure accountability, we report to you, both successes and any hiccups. You’re always in the loop and your input is critical to getting the best results.
HubSpot is an all-in-one Digital Marketing and Sales platform. It has all the tools needed to promote your website to your ideal customers. Lollipop use it to apply our 9-step process so Fire and Security
companies like yours get the Traffic, Leads and Customers you crave.
It helps us provide an exceptional website and online experience for your customers. Before, during and
after the sale. All the while you can see what’s working and your return on investment in (almost) real
A potent combination!
Compared to 2017 one client got these results for 2018: