Fire & Security Websites With TLC

Lollipop’s Proven Process

Websites with TLC – Traffic, Leads & Customers

Since 2010, Lollipop has generated millions of pounds worth of leads and enquiries for Fire and Security companies. Our potent marketing formula combined with industry experience and cutting-edge software is unstoppable!

Websites with TLC has 9 distinct steps, working through three phases – Build, Promote and Grow.

It’s not a magic button, but it does make magic happen. There are two factors involved:

  1. Lollipop’s proven process – Websites with TLC.
  2. HubSpot, the world’s leading sales and marketing software

This is perfect for your Fire & Security company if:

  • you’re bumping into the 7 figure revenue ceiling
  • you’ve been stuck at the £2m, £3m or £5m range for more than a couple of years

Click Read More BELOW to discover the NUTS AND BOLTS of our PROVEN PROCESS

Websites With TLC - BUILD PHASE

The Build phase – joined up marketing

The Build phase covers the foundational work. It sets up your business for success. Starting with a thorough analysis of the current situation, we then assess your USP and marketing message. Finally, marketing campaigns are planned. On completion, you have a joined-up digital marketing strategy bespoke to your business goals.

Websites With TLC - PRMOTE PHASE

The Promote phase – from invisible to unmissable

Many Fire and Security companies think the job is done once the website goes live. This is a big mistake. To keep Google interested there must be regular activity on your website.

The Promote phase makes sure this happens. Making your company unmissable and generating the leads your company needs.

Promotion uses three steps to bring the right people to the site, engage them and encourage them to buy from you.

What if they don’t buy first time? Remarketing ads on Facebook and Google revive interest and prompt a return visit.

Importantly, we don’t focus solely on people ready to buy. Instead, we target an untapped market segment your competitors ignore. That is… your ideal clients researching before buying.

These are the people doing their homework before choosing their favourite installers. The questions they ask, your website answers!

Websites With TLC - GROW PHASE

The Grow phase – a consistent stream of leads

The Grow phase consolidates and scales the initial marketing success. Using the HubSpot CRM we
align sales and marketing, so you close more deals.
Find out about QUALIFIED, EXCLUSIVE LEADS

It is tricky to get your marketing ducks in a row, right from the off. Therefore, we’re always looking to get even better results. Everything is measured, tested and improved. That means, blog post topics, the ads, landing pages, emails… everything.

To ensure accountability, we report to you, both successes and any hiccups. You’re always in the loop and your input is critical to getting the best results. 
Find out about QUALIFIED, EXCLUSIVE LEADS

2018 Results

Compared to 2017 one client got these results for 2018:

  • Traffic up 157%
  • Leads up 160%
  • Customers up 213%
  • Pipeline value up 217%
  • Sales up 88%

And in 2019, they got even better. Click the button below and ask us how.

Get more Fire & Security customers in 2020!

MORE TRAFFIC

To get more of the right traffic to your website, your ideal customers searching on Google need to be able to FIND YOU.

We call this DIGITAL MARKETING.

Learn More →

MORE LEADS

Your website visitors need to TRUST YOU enough to give you their contact details. OR you need another reliable source of quality leads.

We call this LEAD GENERATION.

Learn More →

MORE CUSTOMERS

For your ideal clients to CHOOSE YOU over the competition, your website, CRM and sales process must combine seamlessly.

We call this SALES ACCELERATION.

Learn More →

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