Since 2010, we've worked with a lot of fire and security system installers and they all have four business goals in common:
Highly recommended - Lollipop has made a real difference to the enquiries generated by my website.
Ian Blake, Blake Fire & Security Systems
But you're working in a highly competitive industry. The stats say that the big 4 national companies have over 50% of the market and the remainder is being shared by nearly 2,000 smaller companies. How can your fire & security business stand out from this crowd?
Can anyone even find your website?
It doesn't matter whether it is in the domestic or commercial sector, a new installation is an opportunity to promote an ongoing maintenance contract plus a monitoring package. These are major sources of monthly residual income on top of the one-off payment for the original CCTV, fire or intruder alarm system.
A lot of work will come through previous customers and word of mouth referrals but, in the 21st century, there are huge opportunities to be had through the 81% of consumers searching for the best supplier for their needs on their PC, laptop or mobile phone. For those businesses looking to capture more B2B security work, the figure is even higher with 94% of buyers who are researching online.
If your website isn't present when these searchers are experiencing their online buying micro moment for commercial or home security, then you're missing a huge chunk of potential revenue.
More importantly, if visitors do click through but your website doesn't make it easy for those consumers to find the information that they need, they're going to move on to a competitor site that does.
Inbound Marketing generates genuine enquiries and full service customers month after month - resulting in an impressive return on investment. It's a hugely lucrative selling technique for fire and security system installers.
"The results have been fantastic since employing Lollipop to redesign and optimise our website, one enquiry resulting in a project worth over £20,000"
Dave, Spy Alarms