A successful website needs multiple streams of traffic - both organic and paid - FACT.
So, having accepted that inevitability, you have two choices if you want to use Google AdWords to start delivering some paid visitors.
You can do it yourself or get a third party to do it for you.
However, if you are going to set up your Pay Per Click campaigns yourself, I would strongly recommend investing in some training to avoid some very expensive rookie mistakes.
Whether you're looking for a training provider or a third party supplier to manage your campaigns, it is vital that you engage the services of an expert who knows how to use PPC effectively for your particular business.
Look for the Google Partner Badge forAdWords
After receiving lots of complaints about cold callers offering Adwords management, Google have set up their Partner programme to help business owners identify the experts who can best help them. See the new dynamic badge in the sidebar to the right - or below this section if you are on mobile.
Only recognised certified Partners who have passed the exams and fulfilled the criteria have access to the code which allows us to display this badge on our website. If you hover over the three dots, you can see the name of our business - Lolllipop Local Ltd.
If your supplier is not displaying this 'dynamic' version of the badge, they are not a certified Partner and you should beware.
However, you still need to be careful that the person who holds the qualification is the person who is actually managing your account!
Jo Shaer has passed the examinations required to be AdWords Certified and Lollipop Local has shown that it can fulfil the criteria required to display the Google Partner badge. You can find our accreditation on the Google Partner site here.
Because we work with smaller businesses, Google also require us to display a link to their Third Party Partners notification. Click here to find out more.
Google AdWords Training
Here's what one of our Essex-based business owners had to say about a Google AdWords training session.
Audits, Training and Management packages
Call us on 01702 476517 orcomplete the form here to have a chat about how we can help you to get the most out of Google AdWords for your business. We can work with businesses in Essex and the UK - at our place, your place or online.