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Content Marketing - Get More Fire & Security Leads

content-marketing-revenue-ceilingA lot of your Fire & Security work comes through previous customers and word of mouth referrals.

But it's not enough to maintain or increase business growth.

Don't despair, help is at hand!

In the 21st century, there are huge opportunities to be had through the 81% of consumers searching for a burglar alarm installer on their PC, laptop or mobile phone.

For those looking to capture more B2B security work, the figure is even higher with 94% of buyers researching online. Just because they are looking on behalf of a care home, school, warehouse or commercial business, they are still people asking Google for answers.

Regularly adding valuable and informative content to your site turns your website from a static online brochure to a constantly updating resource of useful, relevant information. And that makes Google much more likely to send you website visitors.

Websites might be new but 'Content' certainly isn't. For as long as we have been evolving, humans have sourced new information and loved sharing stories. Nowadays a lot of this is done on the internet - through websites, blogs and social media.

'Content' is now the generic term for anything that is 'interesting to the consumer'.

Here's some statistics from around the web that show how content marketing can help your business.

  • Good Content Improves SEO – Google likes fresh, new, relevant information
  • Interesting content is shared on Social Media
  • 60%+ of consumers are inspired to seek out a product after reading great content
  • 70%+ of consumers prefer to research products than respond to ads
  • 78% believe they have a relationship with a company having read about them
  • Blogging increases the indexing of site pages by 434% and links by 97%
  • 67% more leads per month for companies with blogs

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"...improved my website's ability to get found... and I have a specific plan of action for my blog strategy..."  Vicky Kelly of Butterfly Effect Coaching, Essex

Common Mistakes: I can't blog

Do you take photos on your smartphone of your best installations? Or horror stories that you find when you are asked to quote for a job?
 
Are you passionate about Fire and/or Security Systems? Do you get asked the same questions about your alarms or access control products?
 
There's the material for at least three blog posts
 

But if you're not putting your business in front of completely new markets, you're not truly doing content marketing. Your blogging efforts should be aimed at people who had not previously considered your product as a solution to their problem. Inbound Marketing joins all the component parts of your digital marketing together to put you in front of those prospects. Find out more by clicking on the link below.

So how does this help my business?

LG-get-more-leadsIf someone is looking for a CCTV system and while researching they stumble across your blog post which helps them overcome a problem or answers their question. This process builds trust and begins to establish your expertise.

Another blog post answers further questions and nudges them towards buying from you or picking up the phone. Or downloading a useful eBook in exchange for their email address and the opportunity to receive further information.

This process is NOT hard sell it's building relationships by helping people. Further content nutures this relationship.

People are influenced by what they read online as the stats confirm

  • 20% of online time is spent on 'content'
  • 68% of people spend time reading about brands that interest them
  • 57% read content marketing information at least once a month
  • 80% of people appreciate learning about a company through customised 'content'

These days people research online before buying. So you need to be visible and active online to influence prospective customers or clients. 

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(we received) around £150,000 of new business from our new Lollipop Local site... If you'd told me that 10 months ago I'd have laughed. Bottom line - it works!" Mark Powell, MPD Creative Ltd, Coventry, West Midlands

Tearing your hair out?

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Find out how Lollipop can help your Fire & Security company smash your sales goals in 2019.

Click the button to book a free 15 minute consultation with one of our Digital marketing experts. 

Get More Fire & Security Customers - Checklist

Not ready to speak to an expert yet?

Try this easy to use checklist contains simple improvements you can make straight away.

Combined, these will help you generate more of the right website traffic and leads, as well as more customers from your sales efforts.

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