Will Inbound Marketing Work For My Business?
Considered buying process? Inbound will work!
Inbound Marketing is most effective for those products and services which require a lot of research in order to justify the purchase. For example, research to:
- understand the need for that product or service,
- compare all the alternatives
- investigate the consequences if no action was taken at all
Your company is probably not a good fit if you sell plastic bags because there is not a lot of research required, whereas selling top of the range luxury cars is a better fit.
Confused? See below for examples