Actually Social Media doesn't sell.
To get Social Media to work for your business you need to build relationships with the right people before turning fans, followers and connections into leads.
Just putting up pictures of your products or cute cats won't get you sales.
Treating each status update as a sales pitch won't work either, you need to be smarter to get Likes, Shares or Retweets.
Imagine you went to a breakfast networking meeting and interrupted all the conversations to launch into your pitch. How popular would you be? How many people would want to continue to talk to you?
Similarly, if you focused solely on jokes and pictures of the family pets, people will like you but may never know what it is that you actually do. It's a finely balanced mix that you need to get right.
(Lollipop) ...makes sense of Facebook, LinkedIn and Twitter, shows you how they can work for you... in the simplest, most straightforward language.
Hazel Walker, Walkerreed Printers, Leigh-on-Sea, Essex
Just like networking, Social Media helps you to build relationships based on Know, Like and Trust.
The goal here is to help your fans, followers and connections to know and like you as a person. Simultaneously, they'll be learning to trust your knowledge and expertise enough to give you their email address so you can contact them away from social media.
Many sales and business development executives complain about Social Media. "It's a waste of time", they say, "it doesn't produce any decent leads"... You're just as likely to hear the same thing about networking too.
In both cases you need to be clever. Here's what you shouldn't be doing...
Blindly connecting with everyone and his wife with no thought for what's in it for you in terms of the growth of your business is a complete waste of time. 500+ connections on LinkedIn that you never interact with are 500 strangers with no interest in you, your business or any of the cat pictures or sales pitches you post.
And as such you will be right - Social Media IS a waste of time because you're doing it wrong!
It's like going to ten networking events in a week, handing out an entire box of business cards, collecting a couple of hundred from the attendees telling them all to buy your stuff and then, promptly forgetting about them.
That wouldn't work either.
Just as you would pick and choose which networking events to attend because the people turning up may be useful to your business, you should be selective on Social Media too.
Social Media AMPLIFIES whatever message your business is putting out there so you need to be sure you're posting the right content!
By now, you should have got the message. Pitching your stuff constantly will get you nowhere. You may have met that awful person at a networking event, but have you ever bought from them?
On Social Media people share things that make your followers happy, sad, angry, or curious. So, when you post onto your business pages it needs to provoke an emotion. Usually a positive emotion is the better choice but that's not exclusively true. You need to be entertaining, engaging or educational... AND definitely do not solely have the goal of achieving sales.
However you look at it, Social Media is about networking online to generate leads. And, with over six years of experience in using the main platforms, Lollipop can show you how to do this in a way that will directly impact your bottom line. Lollipop will ensure you
(Lollipop) ...helped us to understand how we can use social media along side our traditional website and Google advertising.
Sandy Hayes, Abbey Pipework Fabricators Ltd, Basildon, Essex
Unlike other social media marketers without a clear strategy, Lollipop use the social platforms as part of a proven process called Inbound Marketing.
Inbound joins all the component parts of your digital marketing together. It provides a worry-free strategy for your Social Media to distribute relevant blog posts and amplify your message so that it is seen by fans, followers and connections who actually need your products and services.