Whether you know it as Google Places UK or Google+ Local, these listings are about establishing your location for Google.
It's so they can show you on a mobile phone to customers who are searching for the closest supplier of the product or service you provide.
They allow local businesses the chance to compete with much larger national competitors for local searches even when their website is not strong enough to give them a ranking on its own.
In most cases, they will not allow you to rank for areas other than your actual neighbourhood.
But only certain keywords will trigger the ‘Places/Plus Local Pack’ and the accompanying map with the red pins.
Google + Local Business pages also produce a big area of real estate in the Knowledge Graph section on the right hand side of the results when a search is made for your brand.
NB – ranking for Google+ local pages requires a blend of optimisation on the website, on the G+ page itself AND on any citations
Google Places UKAre you dominating the front page for your brand on PC and mobile?Get yourself a Google+ Local page today!
Has your red balloon suddenly disappeared off the map for your best search term?
Is your company not appearing in the '7 pack' of Google+ Local business listings?
As a Local Search Pro, we work with the best trainers in the US - people who are at the cutting edge of Google Places/Plus Local help. If we don't have the answers, then we have a hotline to someone who can advise.
But communicating with people who work with Google for a living can be like learning another language. We keep things simple so you understand what needs to be done.
Jo is very easy to communicate with. She got my listing back up on Google maps after I had reached a point where I did not know what else to do.
Just like its counterpart in the US, Google Places UK is all about citations and reviews - public recommendations and brand awareness... Users are encouraged to follow their favourite suppliers on their Google+ Page and businesses are given the opportunity to post status updates to communicate with those followers.
And users have the chance to leave reviews and to take and upload pictures whilst they are in your establishment... or, later, when they get home. It can be a chance to wax lyrical or vent any spleen at bad service.
They have also given the business owner the opportunity to respond to reviews - both good and bad - and to deal with any reputation management that may be necessary on the Google Plus Local page.
SMEs should be aware that there are a lot of rules and still is a lot of confusion over the various different formats for these pages so great care needs to be taken over their management.
Lollipop Local can guide you through this minefield. Give us a call today on 01702 476517