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Content Marketing – Exposure Through Sharing

Content Marketing

Everyone will tell you that you should be blogging because it makes Google happy. But Lollipop Local will show you how it benefits your business.

Websites might be new but 'Content' certainly isn't. For as long as we have been evolving, humans have sourced new information and loved sharing stories. Nowadays a lot of this is done on the internet - on blogs and social media.

'Content' is now the generic term for anything that is 'interesting to the consumer'.

Here's some statistics from around the web that show how content marketing can help your business.

  • Good Content Improves SEO – Google likes fresh, new, relevant information
  • Interesting content is shared on Social Media
  • 60%+ of consumers are inspired to seek out a product after reading great content
  • 70%+ of consumers prefer to research products than respond to ads
  • 78% believe they have a relationship with a company having read about them
  • Blogging increases the indexing of site pages by 434% and links by 97%
  • 67% more leads per month for companies with blogs
"...improved my website's ability to get found... and I have a specific plan of action for my blog strategy..."
Vicky Kelly of Butterfly Effect Coaching, Essex

Common Mistakes: I can't blog

 Do you take photos on your smartphone? Are you passionate about your business? Do you get asked the same questions about your product or service?There's the material for at least three blog posts

Lollipop Local can help you to develop a blogging strategy for your business. Call us today on 01702 476517 or click the image below.

blogging and SEO training

 
 
But if you're not putting your business in front of completely new markets, you're not truly doing content marketing. Your blogging efforts should be aimed at people who had not previously considered your product as a solution to their problem. Inbound Marketing joins all the component parts of your digital marketing together to put you in front of those prospects. Find out more by clicking on the link below.

Why Choose Lollipop Local for your Content Marketing?

Call 01702 476517

We understand that people are online to have fun and learn about interesting stuff. So rather than sell, sell, sell the focus should be help, help, help.

Regularly adding valuable and informative content to your site turns your website from a static online brochure to a constantly updating resource of useful, relevant information. And if you can make it fun too...

This pleases Google and readers. Both will want to share your website with others and so expose your website to a wider audience.

So how does this help my business?

If someone is looking for a product or service and while researching they stumble across your blog post which helps them overcome a problem or answers their question. This process builds trust and begins to establish your expertise.

Another blog post answers further questions and nudges them towards buying from you or picking up the phone.

This process is NOT hard sell it's building relationships by helping people. Further content nutures this relationship.

People are influenced by what they read online as the stats confirm

  • 20% of online time is spent on 'content'
  • 68% of people spend time reading about brands that interest them
  • 57% read content marketing information at least once a month
  • 80% of people appreciate learning about a company through customised 'content'

These days people research online before buying. So you need to be visible and active online to influence prospective customers or clients. 

"(we received) around £150,000 of new business from our new Lollipop Local site... If you'd told me that 10 months ago I'd have laughed. Bottom line - it works!"
Mark Powell, MPD Creative Ltd, Coventry, West Midlands
Lollipop Local can help you with your content marketing, click the image below to find out more
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